Swiss electrical bicycle producer Flyer has been within the enterprise for greater than 25 years now. As such, it is secure to say that it is one of many many established manufacturers within the enterprise. The Swiss firm is finest identified for its high-end, high-performance electrical bicycles which occupy the leisure house, whereas additionally providing fashions for the city setting. 

Regardless of its seemingly dominant place available in the market, plainly Flyer is dealing with some monetary points that make it evident that the corporate is in dire straits. A number of stories by European biking publications spotlight that the corporate is on the cusp of mass layoffs, the place discussions of letting go of 25-percent of its work power have come up. 

Certainly, the demand for electrical bicycles is rising throughout the globe, nevertheless, the wants of cyclists are altering. Throughout the pandemic, individuals turned to biking for mobility, recreation, and health. Nevertheless, now that the world has principally moved on from these occasions, individuals have gone again to their pre-pandemic routines. However, the e-bike market varies from nation to nation, as different areas are closely encouraging the usage of e-bikes. 

If we shift our focus to Flyer’s most important market – its dwelling nation of Switzerland – we discover that demand for the model’s e-bikes have dropped considerably. German publication E-Bike Information reported that Flyer’s gross sales plummeted by nearly 50 % in 2022. As such, 80 out of the 300 present staff of the model are dealing with potential layoffs. It is necessary to notice that none of that is closing simply but, as Flyer is reportedly at present engaged on a plan to repair the state of affairs. Certainly, it seems that the dismissal of its staff is the corporate’s final possibility. 

Current occasions have proven us the struggles of a number of EV startups, notably within the two-wheeled house. VanMoof, for instance, fell from grace as a result of its overly advanced tech and backlog of unrepaired bikes. Sondors, however, is in bother as a result of a years-long listing of undelivered orders. As for Flyer, it seems that the trigger for concern is decreased demand for premium electrical bicycles. Flyer’s bikes carry fairly a excessive price ticket, averaging across the 5,000-Euro ($5,300 USD) mark. The introduction of rather more inexpensive bikes with related tech and efficiency from different producers could have had one thing to do with Flyer’s woes.