ADESA UK is to rebrand as OPENLANE UK as its North American father or mother strikes to simplify wholesale retailing after consolidating its digital marketplaces earlier this yr.

“Our imaginative and prescient is to construct the world’s biggest digital market for used automobiles, and we’re advancing that imaginative and prescient by bringing collectively all of our sellers, patrons and automobiles underneath openlane.eu on the European continent and underneath openlane.co.uk within the UK,” stated Grainne van Berkum, president of the European entity. “By leveraging the ability of a worldwide model we will speed up innovation and enhance the general buyer expertise.”

She stated the change to OPENLANE represented a elementary dedication to creating shopping for and promoting used automobiles straightforward.

“In Europe, we proceed to make cross-border gross sales straightforward by offering a safe one-stop-shop expertise with best-in-class cross-border providers and real-time supply choices. Our massive and rising logistics community throughout the European continent and the UK ensures clients can profit from seamless transactions and environment friendly distribution,” she stated.

“On the similar time, our market is more and more making home gross sales straightforward. Our provide of native automobiles as an example is growing, due to a quickly rising vendor base, discovering the distinctive energy of OPENLANE Promote. This modular vendor platform is designed to assist sellers revolutionize their automotive gross sales expertise by a spread of versatile modules which put them in command of each transaction.”

“The mix of our flexibility, digital capabilities, automotive expertise and thorough market information uniquely positions us within the automotive wholesale trade and permits us to repeatedly enhance our services and products so our clients will be extra profitable.”

In 2022, the OPENLANE marketplaces facilitated the sale of roughly 1.3 million automobiles, with a gross merchandise worth of over US$23 billion.