Round 200 friends joined senior administration of AM100 vendor group HR Owen and Bentley Motors on the grand opening of HR Owen Bentley Hatfield yesterday.

It’s constructed on the location of the previous de Havilland plane manufacturing facility, and inside HR Owen’s new multi-marque facility – a 110,000 sq/ ft website that features 5 showrooms together with Ferrari, Lamborghini, Maserati, three workshops, occasion area and places of work.

The brand new flagship website is the primary within the UK to function Bentley’s new experiential design idea, elevating the showroom expertise with new ranges of luxurious and innovation.

Ken Choo, H.R. Owen chief government, mentioned: “H.R. Owen has a protracted and illustrious historical past retailing Bentley autos, and the launch of Bentley Hatfield marks an necessary milestone in that journey. Our new multi-million-pound automotive retail advanced – the end result of Berjaya Group founder, Vincent Tan’s imaginative and prescient, to create the final word luxurious automobile facility and expertise –  is the right location for Bentley Hatfield.

“Not simply due to its cutting-edge design and services, but in addition due to the wealthy aviation historical past between the previous de Havilland website and Bentley’s manufacturing facility in Crewe, which produced the Merlin engines that powered the de Havilland Mosquito.

“Throughout the HR Owen Group we promote, service and keep among the most extraordinary supercars on the earth.

“Our new advanced affords an actual alternative for us to evolve the Bentley gross sales and aftersales expertise in-line with the altering wants and needs of our clients.”

The brand new Bentley showroom joins HR Owen’s Bentley showrooms in Mayfair (Jack Barclay Bentley) and Surrey.

Richard Leopold, UK regional director of Bentley Motors, mentioned: “The opening of Bentley Hatfield is a milestone second for our UK operations, an indication of our joint dedication with HR Owen to our dwelling market and our ambition to proceed to steer the luxurious automobile sector within the UK for a few years to come back.”        

Bentley Hatfield encompasses a showroom area that’s each open and opulent and intimate and cosseting. Away from the massive glazed frontage and warmly lit flooring displaying the most recent vary of Bentley fashions, sits the Mulliner Commissioning Studio. This sanctuary options high-definition screens, paint samples, leather-based swatches and tremendous wooden strips as inspiration for the bespoke strategy of co-creating a brand new Bentley with Mulliner.

This co-creation course of was revealed to nice impact on the launch occasion with a brand new vary of Mulliner-created fashions accessible completely via Bentley Hatfield, often called the de Havilland Assortment – the restricted run of 4 vehicles was displayed on the dealership and Choo mentioned he was hopeful of discovering clients for such distinctive luxurious Bentleys.