Cadillac wasn’t kidding when it stated pricing for its Celestiq flagship would begin above $300,000.

Firm spokeswoman Melissa Grady Dias took to LinkedIn final week to announce the beginning of buyer commissions for the large electrical hatchback, and that the bottom worth is roughly $340,000, not together with vacation spot.

That base worth is for what Dias described as a “clean canvas,” that means precise transacted costs could also be a lot greater. A part of the explanation for the automobile’s steep pricing is the excessive stage of personalization that shall be accessible to clients.

Cadillac hasn’t supplied particulars on what personalization choices shall be accessible, aside from the return of the Cadillac goddess brand for elements of the automobile’s exterior and cabin. Nonetheless, in a video launched final fall, musician and future Celestiq proprietor Lenny Kravitz is proven a spread of colours and trim supplies.

The client fee course of, or design course of, as Cadillac refers to it, will put clients involved with an on-call concierge, in addition to Cadillac’s designers, to assist them arrive at their supreme configuration. Prospects may even be invited to go to, both bodily or just about, a new Cadillac Home location on the Basic Motors International Technical Heart in Warren, Michigan, the place the Celestiq shall be constructed.

Manufacturing begins in December and Cadillac has stated the Celistiq shall be churned out largely by hand at a fee of simply 1.2 automobiles per day, that means annual manufacturing shall be lower than 500 items per 12 months. Deliveries are scheduled to start out within the spring of 2024. Dias stated there’s been “extraordinarily excessive demand” for the Celestiq, that means anybody who hasn’t reserved a construct slot but might have to attend a substantial interval to take supply.

The Celestiq is designed round Basic Motors’ Ultium EV platform and battery know-how set. It would have 600 hp on faucet and a 111-kwh battery anticipated to ship roughly 300 miles of vary. Because of help for charging at as much as 200 kw, house owners will have the ability to add 80 miles of vary in 10 minutes utilizing a DC quick charger.

There may even be loads of know-how, both customary or accessible, together with a 55-inch dash-wide digital show, a four-panel glass roof that allows the driving force and passengers to individually set the extent of transparency, a 38-speaker AKG sound system, and the primary software of GM’s Extremely Cruise automated driver-assist characteristic which is promised to operate on 95% of U.S. roads.