VinFast has had a combined 12 months of wins and losses. VinFast’s VF8 first drive occasion was confronted with an overwhelmingly detrimental sentiment, and the agency bought an estimated 128 models from February to Could 2023. The identical 12 months, VinFast made a giant splash on the NASDAQ with a list and a staggering valuation of over $80 billion, over $10 billion greater than Volkswagen ($69.7 billion) and BMW ($69.4 billion).

Harnessing the wave it rode up, VinFast has launched a brand new commercial marketing campaign to assist deliver consciousness to its electrical crossover, the VF8. Partnering with actor Joey Lawrence, the commercial exhibits off a shiny crimson VF8 cruising by 5 white EVs (Ford Mustang Mach-E, Polestar 2, and two Tesla Mannequin 3s) and a PHEV (Chevrolet Volt) at a charging station.

The commercial showcases a few of the quite a few luxurious facilities the VF8 gives. Certainly one of them, particularly, is rear ventilated seats, a characteristic that isn’t even obtainable in a BMW iX. The VF8 additionally sports activities a panoramic opening sunroof, a characteristic not current in most electrical crossovers.

Most central to the commercial is VinFast’s really unbelievable guarantee. Whereas most automakers provide round a four-year fundamental guarantee, the VinFast VF8 has a ten-year or 125,000-mile fundamental guarantee. However extra spectacular is the battery guarantee. That lasts for ten years, no matter mileage. Because the advert states, an proprietor can attain a million miles, and the battery pack would nonetheless be beneath guarantee.

VinFast’s CEO, Madam Thuy Le, mentioned, “The VinFast workforce has labored tirelessly to deliver new and distinctive EVs to the US markets. Our new U.S. advertising marketing campaign, ‘Altering Lanes,’ highlights the VF 8’s eye-catching design, unparalleled guarantee, and lengthy record of premium, good options that come customary – an distinctive worth for EV drivers in search of one thing totally different.”

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