The Automobili Lamborghini Advert Personam Studio has been reworked, persevering with its development to double its footprint on the Sant’Agata Bolognese headquarters. This growth permits clients to configure the automobile of their desires a brand new expertise, made attainable due to the mix of bodily and digital worlds, in addition to myriad potentialities provided by the Advert Personam customization program.

Federico Foschini, Chief Gross sales & Advertising and marketing Officer at Automobili Lamborghini, explains: “The Advert Personam program is a undertaking we’ve labored onerous on and which we’ve pursued with nice conviction. It’s a testomony of the eye to element and wishes that clients have at all times acknowledged and appreciated in Lamborghini. By the Advert Personam Studio, we provide clients a one-off expertise, with the chance to personalize their automobile right down to the smallest element, making it distinctive.”

The Studio, which opened in 2016, has doubled the area devoted to this system, going from 90 m² to the present 180 m², demonstrating how a lot of a precedence the shoppers’ personalization expertise is for the corporate. The latest renovations signify a real evolution for the Studio, creating an much more high-end setting the place clients can expertise the essence of Lamborghini in an unique however on the identical time intimate context, characterised by luxurious. Not solely has the area devoted to the Advert Personam expertise elevated, however the high quality of the expertise provided too, illustrated by the rising variety of reservations from all around the world.

The renovated areas supply a ‘phygital’ expertise, connecting to the true and digital worlds by way of a number of instruments. Certainly, clients can totally immerse themselves, fully involving all their senses together with touching and smelling the upholstery supplies; listening to the sound of the engine due to upgraded audio tools; and eventually sight, viewing unique multimedia supplies due to a particular powerwall. The expertise begins with a gathering with one in every of Lamborghini’s sellers world wide to start out defining the overall traits of the automobile. Subsequent, clients are invited to proceed the configuration with a day on the Advert Personam Studio in Sant’Agata Bolognese, on a journey of infinite selections and drawing inspiration from visiting the manufacturing traces.

The brand new web site affords the prospect to show all of the accessible choices of the Lamborghini vary for the primary time in a single place, in response to rising ranges of customization that go from extra linear configurations outlined by way of “Advert Personam important”, represented by an growth of the automobile Coloration & Trim providing; to “One Shot” customization, primarily based on specs requested by the client or on using unique or non-automotive supplies. Furthermore, the design of the Studio areas and the structure of supplies had been devised by learning and recreating the optimum configuration course of. Certainly, one of many key components is the colour selection and therapy of the automobile’s exterior components, that are the primary sensory expertise as quickly as guests cross the edge to the Studio.  A revolving platform is positioned on the heart of the room to point out off all the small print of the automobile whereas comfortably sitting within the lounge.

The colour of the bodywork, wheels, calipers, logos, exhaust tailpipes, inside upholstery supplies equivalent to leather-based, the selection of thread for stitching and embroidery, seat belts, and inside fittings, are simply among the particulars that may be personalized thanks, partially, to the work of the upholstery division, which mixes innovation with custom and craftsmanship, a continuing on the earth of Lamborghini. Clients can resolve on these implementations straight on the Sant’Agata Bolognese headquarters, the flagship web site of the configuration expertise, or alternatively on the two Advert Personam areas on the Lamborghini Lounges in New York and Tokyo or on the momentary lounges which can be arrange now and again throughout the principle occasions organized by Lamborghini.

As an alternative choice to the in-person expertise, there’s the Advert Personam Digital Studio, a platform with extremely progressive content material. On this case, the client may have an preliminary digital assembly with the vendor to outline the primary degree of customization. Then, the client will probably be put involved with a Studio supervisor, linked straight from the Sant’Agata Bolognese web site, with whom they may begin the precise configuration. Additionally on this case, the client will be capable to observe the customization of the automobile in actual time.

“The energy of the renovated Advert Personam Studio is doubtless the presence of a number of high-quality customization content material and progressive configuration instruments in a spacious, unique and welcoming, however on the identical time snug, setting, similar to being in your lounge at residence. The brand new Studio permits our clients to totally benefit from the configuration expertise and see their dream take form and colour,” Marco Valentini, Head of the Advert Personam Workforce, explains. “The show of 400 completely different shades within the Studio within the type of automobile silhouettes is a side that appeals to clients and reveals the obsessive dedication we’ve invested into this undertaking.”

Valentini continues: “When it comes to fashions, at this time nearly 100% of Revuelto automobiles have no less than one Advert Personam component, instantly adopted by the Huracán and Urus with greater than 80%, exhibiting simply how a lot this system is appreciated by all our clients.”

The Advert Personam program goes by way of a section of steady development, not simply linked to the rise in area, but additionally to the growth of the choices and providers offered. Particularly, the subsequent step pertains to the Urus and can see the creation of further inside personalization choices for shoppers to make much more particular customizations.