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Australia’s luxurious automotive winners and losers in 2023

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Australia’s luxurious automotive winners and losers in 2023

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There’s simply three months earlier than we are saying goodbye to 2023, and the luxurious automotive gross sales race has seen some fascinating developments to this point this 12 months.

BMW has overtaken Mercedes-Benz’s automotive and SUV division, Lexus is storming up the charts to place stress on Audi, and Genesis is outselling Alfa Romeo, Jaguar and Maserati mixed.

Let’s check out the luxurious manufacturers and the place they stand with three months to go. We’ve omitted ultra-luxury manufacturers like Bentley and Rolls-Royce for brevity.

However we’ve included Tesla and Polestar, even when their standing as luxurious automotive manufacturers has been questioned.

Tesla: 37,977 gross sales

You’ll be able to argue Tesla isn’t a luxurious model, given its automobiles compete with mass-market fare just like the Kia EV6 and it now not sells its pricier Mannequin S and Mannequin X in Australia.

What you possibly can’t argue, nevertheless, is how spectacular Tesla gross sales are. At 37,977 items offered to the top of September, it’s the eighth best-selling model in Australia, overtaking stalwarts like Nissan, Subaru and Volkswagen.

That makes it far and away the best-selling model of these assembled on this article, with the Mannequin Y comfortably its greatest vendor (23,457 gross sales, up 336.3 per cent) forward of the Mannequin 3 (14,540, up 68.2 per cent).

Not solely is the Mannequin Y clobbering each different mid-sized SUV over $60,000, it has overtaken the extra reasonably priced MG ZS and Toyota RAV4 to sit down in third spot total behind solely the Ford Ranger and Toyota HiLux.

BMW: 19,040 gross sales

Even in case you strip away gross sales of Mercedes-Benz’s business automobile division, one thing for which BMW has no competitors, the three-pointed star has bested its Bavarian nemesis in Australia yearly since 2012.

Judging by the gross sales charts this 12 months, nevertheless, that streak might finish. BMW offered 2354 automobiles to the top of September, up 15.8 per cent on the identical interval final 12 months.

The X3 stays its high vendor, although at 3122 gross sales it was down 14.8 per cent. The brand new X1 was up 40.6 per cent to take the second spot with 2984 gross sales, with the X5 in third (2663 gross sales, up 10.2 per cent) and the 3 Collection in fourth (2342 gross sales, up 7 per cent).

BMW’s coupes and coupe SUVs aren’t doing as effectively this 12 months, with double-digit declines throughout the board apart from the brand new 2 Collection (739 gross sales, up 79.8 per cent) and two-door 8 Collection fashions (49 gross sales, up 22.5 per cent).

The electrical iX is promoting in nearly the identical volumes as fashions just like the X7, with 661 items, up 114.6 per cent.

Mercedes-Benz: 18,490 gross sales

With 18,490 gross sales, Mercedes-Benz deliveries are 14.2 per cent in contrast with the primary three quarters of 2022.

This tally doesn’t embody a separate 3455-vehicle rely for the corporate’s Vans division, which contains cargo vans just like the Vito and Sprinter, and folks movers just like the EQV.

The model’s best-selling GLC, of which a brand new era launched mid-year, is at present sitting at 2625 gross sales, a decline of 27.8 per cent; the GLC Coupe’s gross sales are reported individually (1275 gross sales, down 3.4 per cent).

Different quantity gamers to see declines embody the A-Class (1929 gross sales, down 16 per cent), C-Class sedan (2277 gross sales, down 15 per cent), and GLE (1984 gross sales, down 10.9 per cent even because the GLE Coupe elevated by 5.5 per cent).

The sharpest improve in gross sales belongs to the electrical EQB, which is up 420.7 per cent to 578 gross sales.

Audi: 13,613 gross sales

Audi gross sales are up 29.3 per cent in contrast with the primary three quarters of 2022, with the Q3 and Q5 comfortably the Ingolstadt marque’s greatest sellers.

The Q3 is up 3.5 per cent to 3363 gross sales, although it continues to be stored from the highest spot in its phase by the Volvo XC40. The Q5 is the model’s second greatest vendor (3213 gross sales, up 28.8 per cent), although it’s been overtaken by the Lexus NX in its phase.

In third place is the A3 with 2209 gross sales, up 45.7 per cent.

Some Audis have additionally skilled spikes in reputation in direction of the top of their lifecycles.

The A4 is up 74.2 per cent to 674 gross sales, the A5 Sportback up 34.9 per cent to 406 gross sales, the Q7 up 67.9 per cent to 1321 gross sales, and the TT up 154.8 per cent to 79 gross sales. Different fashions just like the A6, A7 and A8, nevertheless, have posted double-digit declines.

Lexus: 11,483 gross sales

Lexus has already set a gross sales document for 2023, and the 12 months isn’t even over.

With 11,483 gross sales, it’s up 114.3 per cent even because it has continued to be affected by provide points. Each Lexus mannequin has offered in both the identical volumes (LS) or better (each different mannequin) this 12 months.

With 5063 gross sales, the NX is up 123.1 per cent and is comfortably the model’s greatest vendor. Solely the LX has seen a better improve in gross sales (805 items, up 232.6 per cent).

The RX is the model’s second greatest vendor with 2178 items, up 78.8 per cent, adopted by the UX (1861 gross sales, up 106.1 per cent). Regardless of a market that has been shifting away from sedans, the ES has notched 1343 gross sales, up 106.9 per cent.

Volvo: 8821 gross sales

Australia’s best-selling small luxurious SUV has accounted for simply over half of Volvo Automotive Australia’s gross sales within the first three quarters of 2023.

The XC40 has logged 4573 gross sales, up 19 per cent. The XC60 us a distant second for the model at 2011 gross sales, down 28.9 per cent, with the XC90 (996 gross sales, down 9.9 per cent) and newly launched C40 (970 gross sales) following.

Whereas the V60 Cross Nation is up 2.7 per cent, that was to only 152 gross sales – simply forward of the S60 sedan (119 gross sales, down 39.6 per cent).

Land Rover: 6200 gross sales

The arrival of the brand new Vary Rover and Vary Rover Sport, in addition to the continued reputation of the Defender, has helped propel Land Rover gross sales upward by 79.9 per cent in contrast with the primary three quarters of 2022.

The Defender is comfortably the model’s greatest vendor (2923 gross sales, up 156.9 per cent), adopted by the Vary Rover Sport (1590 gross sales, up 94.9 per cent) and Vary Rover (567 gross sales, up 617.7 per cent).

The second largest improve in quantity, nevertheless, has come from the Land Rover Discovery. It logged 326 gross sales, a rise of 226 per cent, which has seen it overtake the smaller, cheaper Discovery Sport and Vary Rover Evoque.

Porsche: 4866 gross sales

Porsche gross sales are up 18.7 per cent, with all fashions bar the 911 and Taycan up on the identical interval final 12 months.

The model’s greatest vendor is the venerable Macan (2379 gross sales, up 19.2 per cent), adopted by the Cayenne Coupe (709 gross sales, up 43.8 per cent) and Cayenne (577 gross sales, up 4.9 per cent).

The Taycan and 911 have posted solely modest declines. The 911 is down 1.6 per cent to 432 gross sales, whereas the Taycan is down 6.5 per cent to 375 gross sales.

Polestar: 1789 gross sales

Polestar volumes are up by 129.7 per cent in contrast with the primary three quarters of 2022.

It nonetheless has simply the Tesla Mannequin 3-rivalling 2 liftback to supply, which has recorded 1789 gross sales. That isn’t sufficient to topple Tesla, however the Polestar has outsold the Kia EV6 (1147 gross sales) and Hyundai Ioniq 5 (707 gross sales).

The model desires to promote greater than 5000 automobiles in 2025, and can get a lift from the brand new Polestar 3 due in 2024. The Polestar 4 has additionally been confirmed for our market, which is ready to be a higher-volume mannequin.

Genesis: 1451 gross sales

Genesis continues to develop, with gross sales up 92.2 per cent in contrast with the primary three quarters of 2022.

The GV70 accounts for round 62 per cent of the model’s quantity with 897 gross sales, up 137.3 per cent. In a distant second place is the GV80 (302 gross sales, up 64.1 per cent), adopted by the electric-only GV60 (161 gross sales, up 177.6 per cent).

Genesis sedans proceed to wrestle in a market that has cooled in direction of sedans. The model offered 57 G70s within the first three quarters of 2023, down 16.2 per cent, and 34 G80s, down 49.3 per cent.

Alfa Romeo and Maserati: 489 gross sales every

Stellantis’ two Italian luxurious manufacturers offered an similar 489 items within the first three quarters of 2023, an enchancment over the identical interval final 12 months. Alfa Romeo is up 10.5 per cent, whereas Maserati is up 5.4 per cent.

Unsurprisingly, it’s the 2 manufacturers’ freshest merchandise which might be driving this progress. The Tonale, Alfa Romeo’s new entry-level mannequin launched this 12 months, is accounting for 46 per cent of gross sales, whereas the Giulia and Stelvio are each down (by 31.9 per cent and 47.6 per cent, respectively).

Maserati’s ageing Ghibli, Quattroporte and Levante are all down by 75 per cent or extra, with the Grecale – a cousin to Alfa’s Stelvio, and a brand new entry-level mannequin as of this 12 months – accounting for round 76 per cent of the model’s gross sales.

Jaguar: 374 gross sales

JLR’s plan for the Jaguar model is to make it a extra unique, low-volume model.

Even earlier than it switches to an solely electrical mannequin vary with much more prestigious automobiles, it’s already ticking the low-volume field. It’s solely round 200 gross sales above the likes of Bentley and Ferrari regardless of a spread comprising three SUVs, two sedans and a sports activities automotive.

Gross sales to September are down 39.2 per cent on the identical interval final 12 months.

The F-Sort is having fun with a swansong bump (37 gross sales year-to-date, up 19.4 per cent) and the I-Tempo is up, albeit from a really low base (24 gross sales, up 41.2 per cent). However its F-Tempo is lagging its Vary Rover-badged cousin the Velar (213 gross sales, down 23.1 per cent), whereas the remainder of its vary languishes in double digits.

That excludes the XF, of which Jaguar has offered simply six examples this 12 months, down 50 per cent.



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