BMW Group UK has teamed with SaaS ecommerce platform BigCommerce’s know-how companion Autofixa Options to simplify elements sourcing and buying for patrons.

BigCommerce mentioned it was approached by BMW Group UK to launch new shops for each the BMW and MINI manufacturers, that includes ERP integrations that sync stock provides and pricing knowledge instantly with the shops. The shop will primarily serve shoppers, however enterprise clients additionally use it in its place for finding and buying particular elements.

“BigCommerce supplied the mandatory instruments, infrastructure and assist to make sure BMW Group’s shops would achieve success,” mentioned Graham Broughton, co-founder and CEO of Autofixa. “The scalability of its platform ensures it will probably deal with fast progress, whereas its companion community supplies entry to specialists in numerous e-commerce areas.”

BigCommerce mentioned it will allow the automotive maker to extend its product ranges and classes, add extra performance akin to pay-over-time choices and enhance the general buyer purchasing expertise.

“The BigCommerce platform and Autofixa’s modern market know-how mixed to create spectacular new BMW and MINI storefronts, which had been up and operating shortly after the mission began,” mentioned Mark Adams, senior vp and normal supervisor of EMEA at BigCommerce. “BMW Group UK now has a platform that may scale with its progress and ship an distinctive buyer expertise.”

The information comes six years after BMW first began on-line elements gross sales when it launched its first digital store for patrons to buy BMW and Mini elements, equipment and way of life merchandise by way of signing in to their myBMW account.

Sportscar model Lotus final yr additionally launched a brand new on-line retail platform to promote elements, equipment and consumables on to shoppers.

BMW Group UK joins a rising group of automotive retailers on the BigCommerce platform, together with BB Wheels, Brock’s Efficiency and Van Cafe.

Glovebox Direct has additionally developed an internet elements shopping for answer, promoting producer branded elements on behalf of seven marques – Toyota, Nissan, Lexus, Suzuki, Peugeot, Citroen and Renault at its launch in 2019