In a showcase of automotive heritage and innovation, BMW of North America marked its presence at this yr’s Amelia Island Concours d’Class, persevering with a cherished custom. Nestled on the East Coast, the distinguished traditional automotive present is a magnet for vehicle fanatics, additionally drawing a big crowd of BMW house owners. The 2024 version of the occasion noticed BMW USA flip the highlight on its high-end M automobiles, providing a glimpse into their BMW Particular person program with some beautiful colours.

A Parade of M Merchandise

On the plush greenery of the placing inexperienced, guests have been handled to an a enjoyable lineup of BMW’s newest M sequence fashions. Every automobile, stood out with distinctive hues and bespoke options. The fleet included a Sign Inexperienced BMW M3 CS, exuding sportiness and distinctive seems; a Frozen Purple BMW M4, an ideal poster boy for the BMW M Particular person program; a Velocity Yellow M3 Sedan, vibrant and attention-grabbing; a Sepang Bronze BMW XM Label, and notably, the BMW i7 M70, the first-ever electrified 7 Sequence with a two-tone paint job.

Celebrating Automotive Tradition at RADwood

Including to the festivities, the BMW Automobile Membership of America participated in RADwood at The Amelia, an homage to the ’80s and ’90s automotive life-style. RADwood stands as a singular mix of period-correct apparel and automotive magnificence, celebrating vehicles, vehicles, and bikes from 1980 to 1999 that encapsulate the instances of the period. Traditional BMWs, together with E30 M3s, E34 and E39 M5s, and a plethora of E36 M3s, have been proudly displayed, echoing the model’s wealthy legacy. The star of the BMW showcase was the all-new BMW Z4 M40i, outfitted with a six-speed handbook transmission. Set to hit the market this month, the particular roadster, in its placing Frozen Deep Inexperienced paint and light-weight brown inside, was a magnet for admirers.

Historic Class

The Concours d’Class itself, a spotlight of the weekend, noticed an array of beautiful cars from varied eras. Amongst them, a 1938 BMW 328 owned by Rick Hendrick garnered particular consideration. This automobile, with its storied previous together with a drive within the 2002 Mille Miglia race with then President of BMW of North America, Tom Purves, along with U.S. NASCAR racing staff proprietor Rick Hendrick.

Whereas BMW’s presence at this yr’s occasion was extra selective, 2025 exhibits a variety of promise. With a slew of recent merchandise within the pipeline, together with the M5 Sedan and M5 Touring, in addition to the eagerly awaited Neue Klasse, followers can stay up for a fantastic new automotive occasion.