Mercedes’ reign because the best-selling luxurious model in Australia is over as BMW has dethroned the three-pointed star for the primary time in 11 years. With 26,184 autos delivered in 2023, the corporate with the well-known roundel offered 1,869 extra vehicles than its archrival from Stuttgart. The final time BMW was forward within the luxurious race was in 2012.

Demand for BMWs jumped by 15.4% final yr whereas these for Mercedes autos declined by 9.3%. It’s value mentioning that because the starting of 2022, Mercedes has been promoting vehicles at fastened costs. BMW additionally plans to undertake the company mannequin from 2026 in Europe, nevertheless it has already dominated out promoting vehicles at non-negotiable costs in Australia.

Prior to now six years, BMW gross sales have gone up within the Land Down Underneath whereas these of Mercedes have declined. BMW’s greatest yr in Australia was in 2016 when it shipped 28,028 vehicles whereas Mercedes set a document in 2017 when it delivered 37,048 vehicles.

In 2023, the best-selling BMWs in Australia have been the X1 (4,644 items, +91.5% YoY development), X3 (4,002 items, -12% YoY decline), X5 (3,682 items,+18.4%), and the three Sequence (3,147 items, +11.7%).

While you issue within the industrial facet of Mercedes-Benz by contemplating gross sales of the Vans department, Mercedes nonetheless got here out on prime general. Gross sales outcomes for 2023 revealed by Australia’s Federal Chamber of Automotive Industries present Mercedes-Benz Vans offered 4,538 items in 2023, up by 1.3% in comparison with the yr earlier than. Doing the maths, Mercedes passenger and industrial car gross sales amounted to twenty-eight,853 items or 2,669 greater than BMW.

Elsewhere, Audi needed to accept third place with 19,039 items (+29.2%), adopted by Lexus with 15,192 items (+114.3%) and Volvo with 11,128 items (+3.9%). Nonetheless, Tesla beat all of them with 46,116 vehicles (+135.4%), however opinions are break up concerning whether or not it’s a luxurious model or not.

Except Mercedes-Benz Automobiles and Jaguar, all the opposite luxurious manufacturers in Australia have been up in 2023. That features MINI, which had an ideal yr as demand blossomed by 42.9% to 4,289 items.

Supply: BMW Australia