Commercial function from Autofinity

Sourcing, stocking and promoting used automobile autos for franchised retailers has grown in complexity with the method additional difficult by the need to intently match vehicles to consumers, minimise days in inventory and keep forward of fixing market circumstances.

Having full oversight of the automobile from supply to sale ensures a automobile’s path to market is quick, environment friendly and any hinderances, equivalent to hold-ups in prep or lack of images, are recognized and handled instantly.

A single stock administration answer with wealthy automobile information supply to handle and feed on-line advertising and marketing channels with correct and detailed content material helps keep away from pricing and specification inconsistencies and higher permits autos to be matched to the suitable purchaser on the proper time.

Retailers are more and more turning to Autofinity’s ViHUB which mixes full oversight of group inventory together with pipeline and demos while on the identical time pooling all a automobile’s information in a single place to create ‘a single view of the reality’.

“ViHUB is a platform which integrates with DMS and automobile information suppliers like Cap HPI and OEMs, to supply one ‘go to’ content material pool which in flip feeds all on-line advertising and marketing channels,” Autofinity CEO Andy Whitehair defined. “Discrepancies and something which falls foul of supplier standards or ‘guidelines’ are flagged enabling quick rectification earlier than a automobile is put stay on the market.

“Since ViHUB collates all information on a automobile as quickly as it’s uploaded to the system, it additionally acts as highly effective, correct and dependable inventory stock. This then helps drive a gaggle’s technique from automobile acquisition to its look on the bodily and digital forecourt via to eventual sale.”

A automobile will be uploaded onto ViHUB as quickly because it has been bought by the group regardless of the supply – part-exchange, public sale and when utilising platforms equivalent to carwow which permits automobile house owners to promote autos to retailers.

Since ViHUB feeds all web sites together with the supplier’s personal, the OEM web site and the likes of Auto Dealer, with its huge information pool collated from a number of sources, inventory will be higher matched when a possible purchaser initiates a web-based search. In flip, the most effective suited automobile and purchaser discover one another boosting conversion and lowering days in inventory.

“If the automobile information, together with value, description and specification, isn’t wealthy, correct, positioned in a single place and assisted by automation, your entire course of, from automobile sourcing to sale, is hindered,” added Whitehair.

“A holistic overview and full management of used automobile stock from sourcing via to PDI and onto the forecourt impacts pace to market, days in inventory and efficient on-line advertising and marketing. With the complexity of quite a few dealership programs, a number of used automobile buy sources, and a number of other automobile processes earlier than a used automobile is even retail prepared, a single automobile information supply is a should for oversight, effectivity and profitability.”

Autofinity is sponsoring the used automobile stocking panel dialogue at this yr’s AM Stay on 9 November when Andy Whitehair will participate within the Q&A. Autofinity might be on stand C26 providing a 3 month free trial of ViHUB giving retailers perception in to promoting and inventory efficiency.