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Following its first-ever race in Portland, Oregon, this previous weekend, the ABB FIA Components E World Championship has introduced new partnerships with CBS Community and Roku Media to characteristic dwell races on a number of platforms within the US.
Components E is a single-seater motorsport championship collection that was conceived as an all-electric counter to the super-popular Components 1 combustion car collection. Components E held its inaugural championship race in 2014 and has grown in reputation since, gaining FIA world championship standing in 2020.
Season 8 launched an thrilling new “knockout” qualifying format and marked the final 12 months Components E would drive its Gen2 EVs. Forward of season 9, Components E launched its Gen3 automotive, which is lighter, sooner, and way more angular… oh, and it’s powered by electrical motors from Lucid.
Final December, Components E introduced a race coming to Portland for the primary time – its solely US occasion deliberate for 2023. The E-Prix was met with nice success this previous weekend – a lot in order that the racing league has introduced it will likely be returning to the town subsequent season.
At the moment, we realized that the confirmed Components E race for 2024 might be considered one of a number of broadcast and live-streamed beneath newly signed partnerships with each CBS and Roku.
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Roku lands its first dwell sports activities rights cope with Components E
In keeping with Components E, its new broadcast distribution deal consists of an extension of protection with current associate CBS, which is able to air extra dwell races than ever. Moreover, Roku has signed on because the official streaming associate of FIA Components E – marking the platform’s very first enterprise into rights for a dwell sporting occasion.
When season 10 of the ABB FIA Components E World Championship kicks off in January 2024, 5 races will air dwell on CBS Tv Community and might be simulcast on the Paramount+ app. CBS Sports activities Community can even air one program per E-Prix spherical showcasing race highlights.
Moreover, 11 Components E races might be streamed dwell on The Roku Channel in 2024, that includes ad-free content material, along with entry to the platform’s Sports activities Expertise on the house display. Each CBS and Paramount+ are additionally already accessible for obtain on the Roku platform, so followers of Components E can watch their favourite drivers nonetheless they need. Components E’s chief media officer Aarti Dabas spoke:
This can be a highly effective new partnership with CBS and Roku that may dramatically enhance Components E’s viewers attain and maximize discoverability of our programming within the USA. We worth the power of our ongoing relationship with CBS and are delighted to affix forces with Roku and supercharge Components E content material on their market-leading platform.
Roku says it at the moment has over 70 million energetic accounts globally and is the number-one TV streaming platform in North America based mostly on hours streamed. Roku’s magnitude of an viewers appears like a win for Components E, which stays a comparatively nascent motorsport even because it wraps up its ninth season subsequent month. Roku Media’s head of content material David Eilenberg additionally spoke to the partnership:
It’s an honor to associate with Components E on Roku’s first-ever dwell sports activities partnership, making it simpler for tens of millions of TV streamers to find the fun of Components E races by way of the distinctive built-in viewing experiences solely accessible on Roku. We look ahead to working along with Components E, in addition to our longstanding companions at CBS and Paramount+, to drive viewership to this programming and to attach new audiences with the exhilarating world of Components E.
Along with 11 dwell Components E races subsequent 12 months, Roku says it’ll supply its customers a library of electrical racing content material, together with Components E’s docuseries “Unplugged,” along with race previews, highlights, and replays.
Season 9 has two races in Rome happening July 15-16, adopted by the collection finale in London, July 29-30. Portland stays the one metropolis confirmed for season 10 up to now, however we’re positive to be taught extra scheduling later this fall.
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