Drive have been approached by Zenos Automobiles due to our expertise designing for a startup automobile firm.  Zenos Automobiles’ marketing strategy concerned the design and construct of a spread of automobiles.  The E10 idea marked the fruits of an intense design and growth interval.  Drive and Zenos labored hand-in-hand to put down the inspiration for a “light-weight, reasonably priced, enjoyable to drive” automobile, that fitted a brand new vary of thrilling and accessible sports activities automobiles.

The corporate founders Ansar Ali and Mark Edwards, defined their distinctive market proposition and we extracted a number of key phrases that may outline their model.  Drive needed to create a design language that may embody all of their aspirations, for a totally new British sports activities automobile model.  The E10 could be a mid-engined, carbon fibre tubbed automobile priced at lower than £25,000.

A challenges throughout the preliminary design course of was reaching the fragile stability between a pleasant, approachable look becoming the model values, with an exhilarating, light-weight observe day automobile.  With  affordability in thoughts, Drive wished to focus on the innovation of the carbon composite materials and mirror the intelligence of the styling.  The break up of panels, wings and tub permitting ease of manufacturing and decrease restore prices in comparison with the one clam mouldings used on competitor merchandise.   Drive’s designers, working intently with engineers and composite producers Brilliant Lite Constructions,  developed the ultimate break down of components and assemblies.

The shut relationship between Drive and Zenos, and the openness of the administration crew have been key to make sure that the design and enterprise wants aligned at each stage of he undertaking.

The general public’s response to the automobile’s design was measured by the 40 deposits taken from clients earlier than they’d even seen it run.  This justification of the product, solely raised the strain to ship on their promise to have the manufacturing mannequin prepared for January 2015.  Drive and Zenos launched right into a fast manufacturing growth section delicate to the truth that the automobile’s look couldn’t alter considerably, however taking the chance to tune the automobile’s character and stability.

This section concerned working with suppliers on feasibility while making certain manufacturing prices have been stored on the right track preserving to the marketing strategy and finances.  The key of the E10’s affordability relative to its efficiency, is off-the-shelf Ford parts engine, gearbox, and brakes.  The progressive composite tub constituted of recycled carbon fibre that provides 70 per cent of the lightness and stiffness of pure carbon-fibre for a tenth of the fee.

The inside’s design, constructed across the excellent driving positon, the standard of the panels and match needed to exceed what could be anticipated on the automobiles value level.  This method noticed Zenos Automobiles has take greater than 110 deposits and a primary yr manufacturing run being roughly 70.  For Zenos’s founders Ansar Ali and Mark Edwards, the E10 represents the fruits of a dream.For Drive Design, it offers a cell showcase for its design methods for startup corporations looking for the type of collaborative, ground-up design method that solely Drive can ship.

“Drive fully believed in and understood our imaginative and prescient proper from the start. They dedicated themselves in each respect to creating the design of the E10, and helped us ship a automobile that appears implausible, nice dealing with and properly engineered” Ansar Ali. The Zenos E10 undertaking is the essence of what we do at Drive.  We perceive designing for a startup automobile firm like Zenos.  We assist them take their concept by to manufacturing while understanding their enterprise wants.