Digital transformation advisory ELLA Digital, led by former GForces director Jamie Dixon and former Vauxhall and PSA Group govt Andy Freeman, has signed a strategic partnership with conversational AI supplier Conversica.

It can allow ELLA to advise and implement Conversica’s conversational AI techniques at its automotive shoppers, and claims to be able to “radically transforme the UK automotive trade” with its concentrate on bettering efficiency and enhancing customers’ expertise.

Freeman (pictured on the left with Dixon), who joined ELLA’s founder Dixon in 2021 and is now its chief govt, mentioned: “Our aim has all the time been to drive customer-centric outcomes utilizing progressive options. The synergy between ELLA’s bespoke digital transformation experience and Conversica’s superior AI expertise is about to redefine the automotive retail expertise within the UK.”

The corporate, describes itself as a boutique digital transformation specialist, was based 2021, 5 years after Dixon left GForces – now Automotive Transformation Group – the place he had spent 15 years within the gross sales director position.

Jim Kaskade, chief govt of Conversica, added: “We’re excited to associate with ELLA, an organization recognized for its agility, automotive heritage and customer-focused method.

“Collectively, we’re poised to ship unparalleled AI-driven options to the UK automotive market, enhancing each buyer engagement and gross sales and repair efficiency.”

Conversica has been working with automotive companions since 2009, and its expertise interacts on-to-one with each digital lead, permitting, it says, “all gross sales and repair groups throughout the automotive lifecycle to focus on creating a powerful relationship with the shopper, whereas the AI handles the remaining”.