I’ve been pondering again to one of many first selections that needed to be made when beginning our firm.
The identify.
 
It’s clearly crucial so value taking time to contemplate it, as it is going to be an id that you’ll signify, and vice versa, for a while.  As your calling card it may say quite a bit in regards to the firm and can give a sure impression to potential purchasers.  Though not the be all and finish all, it may make a distinction.  So deciding whether or not it’s simply pronounced or spelled, will look good graphically, relate to the trade you’re in or taking the other strategy and going towards conference for the sector, must be thought by means of.
 
Like everybody within the place of naming their enterprise I went by means of a quantity thought processes and concepts.
 
I rejected the usage of my identify as a result of I used to be clear that the corporate ought to have an id of its personal and when folks joined they’d affect the character by means of their involvement.  It might additionally be capable of keep on buying and selling with out me concerned if want be.  I additionally knew I needed a reputation that wouldn’t develop into an acronym like BMW, nor simply letters with no which means.
 
One strategy I took was to consider what traits I imagine it takes to succeed; willpower, ambition and drive. 
Bingo!

From first Emblem and enterprise card to present

The extra I thought of it drive was clearly the apparent alternative, for certain the character side, clearly automotive and car associated, and it’s what I like to do. Together with 99% of individuals concerned within the automotive design trade.
 
As with lots of people over the previous few months I’ve been reassessing life and enterprise. An necessary a part of that course of being listening to podcasts – particularly in the course of the night time.  One particularly, The Futur with Chris Do, has been a serious supply of inspiration and a re-energiser.   
So it appeared acceptable to make use of this picture from one among his twitter posts – a possible chapter for his (nicely value studying) guide ‘A Pocket Filled with Do’.

Now’s a time for focus and drive, as our firm passes by means of it’s twenty fifth yr, in an effort to steer a transparent future course.

_{high picture credit score – Chris Do – the futur}