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The GMC model stories 156,005 automobile deliveries throughout the second quarter of 2023 in america, which is eighteen p.c greater than a 12 months in the past. The year-to-date consequence at 286,613 can also be constructive (up 13 p.c year-over-year).
Sadly, one thing is holding again manufacturing and gross sales of the all-electric GMC Hummer EV Pickup and its SUV model.
In Q2, solely 47 electrical Hummer automobiles had been delivered to prospects, which is nearly 83 p.c lower than a 12 months in the past (272). The one constructive that we see is a rise from simply two models in Q1.
General, all-electric automobile gross sales are an virtually non-measurable fraction of GMC gross sales – regardless of 1000’s of shoppers ready for his or her BEVs.
GMC BEV gross sales in Q2 2023:
- Hummer EV Pickup: 47 (down 83%) and close to 0% share
Thus far this 12 months, GMC’s all-electric automobile gross sales amounted to only 49 models, which is a really low quantity, even in comparison with the earlier 12 months (371 models in H1 2022).
GMC BEV gross sales YTD in 2023:
- Hummer EV Pickup: 49 (down 94%) and close to 0% share
We surprise what’s the motive that stops GMC Hummer EV Pickup from promoting at a better quantity. Over the previous seven quarters, the corporate barely exceeded 900 models. Not even a thousand.
One of many points in late 2022/early 2023 was a manufacturing pause on the Manufacturing facility ZERO in Michigan (Detroit and Hamtramck), attributable to preparations for an additional Ultium-based mannequin, the Chevrolet Silverado EV.
We guess that doubtlessly there may additionally be different causes, like restricted battery provide or some ramp-up problems with the Ultium platform (Cadillac Lyriq ramp-up can also be going sluggish in spite of everything).
Let’s recall that the corporate closed reservations for the GMC Hummer EV Pickup and GMC Hummer EV SUV fashions in September 2022, with greater than 90,000 models reserved (backed by $100 refundable deposits). In October 2022, we heard that the Hummer EV duo is offered out for 2 years.
The Hummer EV duo ought to be produced at a fee of most likely 5,000-10,000 models per quarter to adequately reply to the demand.
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