HR Owen has built-in Advertising and marketing Supply’s VoiceBox software program with Salesforce following a profitable pilot.

The supplier group mentioned the mixing will assist make it simpler to trace and immediate interactions with gross sales prospects, minimize administration and maximise lead conversions.

Advertising and marketing Supply was already working with HR Owen on inventory alert messaging by pulling in knowledge from website-form submissions to alert potential consumers when a automotive assembly their specs comes into inventory.

The brand new Utility Programming Interface (API) implies that leads will be obtained from Salesforce and subscribed to inventory alerts with out extra handbook enter. 

Automotive consultancy Feasa supported Advertising and marketing Supply in creating a VoiceBox API adaptor, which powers a two-way stream of knowledge with the Salesforce platform.

It operates through the GetAUTO app (out there on the Salesforce App Alternate), feeding info again into Salesforce and updating the shopper file with affirmation that messages have been despatched, in addition to key metrics together with open charges and particulars of particular car(s) the shopper has clicked on.

Brett Ward, chief technical officer at HR Owen, mentioned: “This new integration saves our salespeople helpful time and permits us to create tailor-made, automated buyer flows.

“We have now additionally seen an enchancment in knowledge high quality, which can pay dividends when following up the leads and speaking additional with prospects.

“We aren’t even a month in and have seen over 150 interactions with our automated e-mail flows; it’s very thrilling to see the outcomes are available.”

Jeremy Evans, chief govt at Advertising and marketing Supply, mentioned the enterprise is dedicated to integrating with all the main knowledge administration methods within the automotive sector.

He mentioned: “This newest integration with Salesforce delivers vital worth for sellers that need to additional optimise lead technology and conversions.

“We’re capable of combine VoiceBox with any knowledge administration system to make the lives of our prospects’ gross sales workers as straightforward as attainable, serving to them monitor and act on buyer knowledge extra successfully.”