The Institute of the Motor Trade (IMI) is asking folks within the automotive trade to share their profession tales as a part of its new Notion recruitment marketing campaign.

The skilled physique mentioned the automotive sector is going through a 20 12 months excessive in vacancies and so this new marketing campaign has been put collectively to debunk the outdated perceptions which can be on the coronary heart of the recruitment challenges.

Central to the marketing campaign will likely be actual voices telling actual tales about their optimistic profession experiences.

There’s an pressing have to encourage extra folks to consider a profession in automotive, with IMI knowledge suggesting 111,400 roles must be stuffed within the subsequent 10 years.

Over 200 occupations throughout the sector

There are at the moment 218 occupations throughout the sector, with technological advances – from Superior Driver Help Methods (ADAS) and electrical to linked motoring and on-line gross sales – creating alternatives that go far past conventional perceptions of working in automotive.

Lesley Woolley, IMI chief working officer, mentioned: “Understandably, companies are frightened about filling vacancies and the impression of abilities shortages.

“We acknowledge the stereotyping that occurs and why many individuals suppose {that a} job in automotive is soiled, a masculine work surroundings, and never welcoming for everybody.

“However automotive is altering. The Variety Activity Pressure has enabled us to work with many companies who’re main the change to create extra equitable, various, and inclusive workplaces.

“They’ve understood the intrinsic worth of attracting, nurturing, and retaining various expertise. 

“It’s now time to showcase the altering face of automotive, a vibrant, tech-led, buyer and people-centric ecosystem. 

“It’s a good time to be working within the sector which the marketing campaign will clearly reveal.”

The brand new IMI marketing campaign will spotlight that profession alternatives exist for people, whether or not at the beginning of their working life or on the lookout for a change in path.

The IMI mentioned it will likely be utilizing a “extremely focused, regional digital media technique” to spotlight actual voices who will share their optimistic experiences inside the automotive trade and encourage others to do the identical.

Championed by Linda Jackson, chief govt at Peugeot and a founding member of the IMI Variety Activity Pressure, the IMI Perceptions marketing campaign will use digital platforms to achieve folks at key factors for job change.

Information has recognized that many individuals contemplate a profession change on a return from a summer season break.

Kicking off in September, due to this fact, with regionally focused exercise pinpointing job roles matched to employers with vacancies, the marketing campaign may also spotlight tales of those that have moved into automotive for a profession change.

The largest misconceptions

Amy Edwards, an apprentice LCV technician at Motus Commercials is a kind of actual voices.

“I by no means thought of becoming a member of the automotive sector till I noticed a service advisor job marketed on the identical firm the place my Dad and brother labored.

“With my customer support background in retail, I assumed why not have a go. I haven’t regarded again and I truthfully can’t think about working in every other trade now.”

Edwards mentioned she thinks the largest false impression of the sector is that workshop roles are soiled and for much less clever folks.

She added: “The best way the trade goes with EV signifies that there are much less mucky jobs on the automobiles and the added security considerations signifies that everybody wants degree of coaching.

“Plus, I’ve by no means met a grasp technician who hasn’t utterly blown my thoughts with the quantity of information they’ve.

“I’m at the moment on my third position within the sector and I can truthfully say the abilities I’ve gained within the earlier two roles have helped me massively in my present place. Reap the benefits of work expertise and apprenticeship alternatives and even simply pop into a neighborhood website and ask any questions you may have. We’re a sector in want so that you gained’t be turned away.”

The IMI is urging members and the broader automotive neighborhood to share their actual voices to boost consciousness of the potential of automotive. 

It is usually participating with employers to place their vacancies in entrance of these on the lookout for their first job or a profession change. And the IMI is encouraging everybody working in automotive to signal its Fairness, Variety and Inclusion Pledge which can maintain them updated with the Perceptions Marketing campaign.

Woolley concluded: “Pressing motion is required to begin attracting expertise and reassure joiners that automotive is an attractive, thrilling and inclusive sector.

“We additionally want employers to embrace and amplify the marketing campaign by their very own channels.  In spite of everything, it’s their companies that can profit.”