Lookers has launched a £2.3 million funding programme to boost its established franchised Volvo dealership in Chelmsford, Essex, as a part of its newly-strengthened partnership with the Swedish model.

Lookers mentioned the intensive programme works at Baynes Place within the metropolis would create a vivid, trendy state-of-the-art facility that will put clients on the coronary heart of an thrilling and progressive retail expertise that will showcase the Swedish model’s rising portfolio of all-electric automobiles.

That includes the most recent suite of latest Volvo fashions together with the pure electrical XC40 and plug-in hybrids, in addition to Volvo Selekt Authorized Used automobiles, servicing, MOT exams and repairs, the new-look showroom will characteristic Volvo’s signature lounge space, full with Scandinavian furnishings, free Wi-Fi and Swedish desserts and low.

Work on the web site, which is able to stay open all through, is predicted to finish by the top of the yr.

The dealership mentioned the wide selection of eco-friendly options, together with a set of EV costs, photo voltaic panels and a lounge that includes Scandinavian furnishings, the brand new dealership will prioritise the wants of drivers of this premium model.

Lookers introduced in Could that it had acquired Waterhouse Chelmsford Volvo, including 40 employees to its increasing Volvo groups with plans for a multimillion-pound refurbishment on the web site.

The acquisition of Waterhouse Chelmsford Volvo introduced Lookers’ Volvo portfolio to 5 UK websites, alongside Colchester, Stockport and Glasgow along with Polestar Areas and aftersales companies in Manchester and Glasgow.

Lookers franchise director David Cooper mentioned: “We’re extraordinarily pleased with our longstanding and profitable partnership with Volvo and to be additional investing on this iconic model, in our clients and devoted native groups as a part of our dedication to create an impressive retail expertise that exceeds expectations. This important funding additionally represents an enormous vote of confidence and dedication to Chelmsford the place we’re delighted to mark a contemporary milestone of native success.”

Duncan McPhee, Lookers chief working officer, mentioned: “Our rising partnership with Volvo and our shared plans for progress within the fast-expanding EV market are a precedence for Lookers and this newest funding as soon as once more confirms our ambitions to be the UK’s primary alternative for all-electric driving, recommendation and aftersales service.”

Lookers is likely one of the largest multi-franchise supplier teams within the UK and Eire, representing 33 quantity and premium automotive producers throughout a community of over 150 franchised places, and has a staff of greater than 6,500 employees.