Proton has revealed it managed to ship 789 autos in Brunei final 12 months, which is 87% greater than the 422 models offered in 2022. With this outcome, Proton positioned fifth amongst automobile manufacturers in Brunei, one spot greater than in 2022, whereas its market share elevated by 2.2% to five.4%. On a home degree, the carmaker offered nicely over 150,000 models in Malaysia final 12 months.

Brunei is one in all Proton’s earliest export markets because the Geely partnership, and the nation’s complete trade quantity (TIV) grew to 14,640 models final 12 months from 13,000 models in 2022.

In an official launch, the carmaker stated the X50 was its best-selling mannequin in Brunei, making up roughly 60% of complete gross sales with 476 models. The X50 was launched in Malaysia in October 2020 and was open for bookings in Brunei shortly after in November the identical 12 months.

“The recognition of the Proton X50 in Brunei may be attributed to clear communications about its worth and options, in addition to our model fairness. Proton labored carefully with our importers, Pad Motors, to advertise the aggressive worth and superior options the mannequin had over its rivals whereas additionally providing finance packages to make possession simpler,” stated Steven Xu, director of worldwide gross sales division at Proton.

“This was then bolstered by our on-ground actions to advertise the PROTON model, which have been assisted by the success of the X50 in Malaysia that helped construct the arrogance of Brunei clients,” he added.

In the meantime, different Proton fashions ranked within the high 10 of their respective segments in Brunei final 12 months. These embrace the Persona (sixth) and Iriz (eighth) amongst B-segment vehicles, and the X90 in seventh amongst D-segment SUVs regardless of being on sale there for lower than half a 12 months.

For 2024, Proton is assured it’ll promote over 1,000 models in Brunei, with the S70 being an necessary mannequin to attain this purpose. The sedan was launched in Malaysia final November and Brunei can be its first export market. Proton is planning to launch the S70 there earlier than the top of February, with 15 models already shipped there a month earlier than the official launch.

Trying to promote your automobile? Promote it with myTukar.