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Subaru of America studies 56,407 automobile gross sales in August (up 12.5 % year-over-year), which marks 13 consecutive months of year-over-year development. In the course of the first eight months of 2023, the corporate bought 410,885 autos in america (16 % greater than a yr in the past).
Gross sales of all-electric Subaru automobiles are nonetheless solely a small a part of the full quantity nevertheless it’s growing and most just lately reached a brand new month-to-month file.
In August, Subaru Solterra gross sales amounted to 915 items, the best outcome to date, which makes us wonder if a four-digit stage will probably be achieved sooner or later later this yr.
Final month, Solterra was chargeable for 1.6 % of Subaru’s whole gross sales quantity, which can also be a brand new excessive.
Subaru BEV gross sales final month:
- Solterra: 915 (new) and 1.6% share
To date this yr, Subaru Solterra gross sales within the US amounted to 4,645 (about 1.1 % of Subaru’s whole gross sales).
Subaru BEV gross sales year-to-date in 2023:
- Solterra: 4,645 (new) and 1.1% share
Subsequent month, we are going to evaluate the outcomes of the Subaru Solterra with its direct cousins – Toyota bZ4X and Lexus RZ 450e – each of which have gross sales numbers which can be solely launched quarterly (see the Q2 2023 gross sales report right here).
The Subaru Solterra begins at an MSRP of $44,995 (+$1,225 DST) and affords as much as 228 miles of EPA Mixed vary, utilizing a 72.8-kilowatt-hour (kWh) battery.
| Mannequin | Base Worth | Dest. Cost | Tax Credit score | Efficient Worth |
| 2023 Subaru Solterra Premium AWD 18-inch | $44,995 | +$1,225 | N/A | $46,220 |
| 2023 Subaru Solterra Restricted AWD 20-inch | $48,495 | +$1,225 | N/A | $49,720 |
| 2023 Subaru Solterra Touring AWD 20-inch | $51,995 | +$1,225 | N/A | $53,220 |
* federal tax credit score of as much as $7,500 is perhaps accessible via leasing.
| Mannequin | Drive | Battery (kWh) |
EPA Vary |
| 2023 Subaru Solterra Premium AWD 18-inch | AWD | 72.8 | 228 mi |
| 2023 Subaru Solterra Restricted AWD 20-inch | AWD | 72.8 | 222 mi |
| 2023 Subaru Solterra Touring AWD 20-inch | AWD | 72.8 | 222 mi |
In the long run, Subaru intends to launch a number of new all-electric fashions and hopes to realize a BEV share of fifty % by 2030 globally. Assuming an anticipated quantity of 1.2 million, that may be 600,000 items yearly. Within the US, Subaru’s electrical automobile gross sales goal is roughly 400,000 items yearly.
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