Tesla has began a brand new e mail marketing campaign to encourage Tesla homeowners with the Full Self-Driving (FSD) package deal to improve to a brand new automotive and switch the FSD package deal.

The phrases of the switch and the e-mail marketing campaign make it clear that what CEO Elon Musk offered as an “provide of amnesty” is nothing greater than Tesla pulling a requirement set off to spice up gross sales.

Elon Musk as soon as stated that Tesla would at all times attempt to do the suitable factor:

We at all times attempt to do the suitable factor [at Tesla]. We actually care about that. Once we make errors, it’s simply because we had been being silly or silly or no matter.

When he introduced final week that Tesla would enable the switch of an FSD package deal to a brand new car, we thought for a second that Tesla would lastly be doing the suitable factor with this case:

Yeah, this can be a query we get requested so much. So, we’re excited to announce that, for Q3, we will probably be permitting switch of FSD.

Nevertheless it rapidly began to sound extra like a requirement set off than an try and do the suitable factor.

Musk rapidly adopted up his assertion by making it clear that this can be a “one-time” provide that may finish by the top of the quarter:

This can be a one-time amnesty, so it must be — you have to benefit from it in Q3, however — or at the very least place the order in Q3 inside — inside affordable supply time frames. So, yeah, yeah, yeah, hope this makes folks pleased. However need to — I imply, this can be a one-time factor, OK?

Tesla has now began to ship out an e mail marketing campaign to homeowners of the FSD package deal to promote the FSD switch alternative:

The e-mail and the phrases affirm that consumers must take supply of a brand new car by September 30, which is the top of the quarter and the final alternative for Tesla to acknowledge a delivered automotive as income.

Listed here are the eligibility phrases:

• Have your new Tesla car delivered between July 20, 2023, and September 30, 2023
• Have ordered your new Tesla car configured with FSD functionality
• Be the authorized proprietor and registrant of the present car with Full Self-Driving functionality bought outright
• Have the present car and the brand new car on the identical Tesla Account
• Conform to all further phrases and situations

Many Tesla homeowners have been asking for the aptitude to switch their FSD package deal to a brand new automotive or be provided a refund as a result of after they purchased the package deal, they had been advised that it could ultimately lead to them having a totally self-driving car that might achieve worth.

Seven years after Tesla made that promise and began promoting the package deal with the promised self-driving functionality, the automaker has but to ship on it.

A few of these early homeowners at the moment are searching for a brand new automotive, and after they go to commerce it in for a brand new Tesla, the automaker gives them a fraction of what they paid for the FSD package deal, despite the fact that it by no means delivered the principle characteristic promised underneath that package deal.

Electrek’s Take

That’s not the suitable factor. That’s vaguely disguising a requirement set off as the suitable factor. The proper factor can be an open provide to have the paid FSD package deal transferred to any new car till Tesla can truly ship on its promise.

I’d additionally provide refunds to those that need them.

However underneath its present kind, with a deadline on the finish of the quarter, this is rather like any Tesla end-of-the-quarter incentive. It’s a requirement set off. Tesla is just not attempting to do the suitable factor with this transfer; it’s simply attempting to promote extra vehicles.

You possibly can’t promote a product, not ship it, and purchase it again from clients for a fraction of what they paid. That’s simply not the suitable factor.

So Elon, had been you critical while you stated that Tesla at all times goals to do the suitable factor? Is Tesla being silly or silly or no matter?