With the upcoming begin of deliveries for the long-awaited Tesla Cybertruck inching nearer and nearer, it appears to be like just like the Austin-based EV maker is ramping up its promotional efforts.

A current video posted by @carlosRdeA on X (previously often called Twitter) exhibits a shiny new Cybertruck going by the icy puddles of a glacier in Iceland all whereas reportedly being filmed from a black Land Rover Discovery that was driving in entrance with its higher tailgate open.

It’s value noting that whereas Tesla has an ice-cold relationship with conventional media, giving it the chilly shoulder, it has visibly elevated its promotional video output this 12 months, publishing about one new manufacturing per thirty days on its official YouTube channel,in addition to ramping up video posts on X, the place it has over 20 million followers.

With this being stated, we count on the not too long ago filmed Cybertruck promo video to be featured on the entire firm’s media channels and it could even make an look on the truck’s anticipated supply occasion someday subsequent month.

Revealed as a working idea again in 2019, the Tesla Cybertruck is already being assembled at a gradual tempo at Gigafactory Texas, however an increasing number of sightings point out that the Elon Musk-led EV producer is slowly however absolutely transferring towards beginning restricted customer-intent manufacturing.

The primary mass-produced items will in all probability go into the fingers of Tesla workers, as was the case with the opposite passenger fashions after they first got here out, with common reservation holders subsequent in line to get their angular electrical pickups.

In line with a crowd-sourced knowledge tracker, over 1.9 million reservations have been made for the Cybertruck, with Elon Musk saying throughout the agency’s Earnings Name final month that demand for the zero-emissions pickup is “so off the hook, you may’t even see the hook.”

When Tesla’s first electrical pickup hits the market, it’s anticipated to characteristic all-wheel drive, all-wheel steering, the agency’s newest {Hardware} 4.0 driver help system laptop, air suspension, and a minimalist inside with seating for six folks – three in entrance and three within the again.