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The distinctive strategy Peugeot is taking to advertise its new SUV

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The distinctive strategy Peugeot is taking to advertise its new SUV

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Peugeot has offered one other teaser of its upcoming fastback-style electrical crossover, the e-3008, earlier than its official public debut in September this 12 months.

Quite than following the standard path of releasing camouflage mules for spy photographers to select up, Peugeot has let unfastened three completely different frivolously camouflaged e-3008 fashions on public roads throughout Europe for his or her last stage of growth testing. 

The camouflaged prototypes, the wrap designs of which have been voted on by the general public, present the perfect look but on the upcoming mannequin. 

Adopting a extra angular design language from the present 3008, the e-3008 seems to have taken some styling cues from the newly introduced Peugeot 408 coupe SUV, notably with a rakish roof producing a coupe-like form. 

The e-3008 nevertheless, has a taller physique, a extra upright stance, and a bigger rear finish nearer to the Tesla Mannequin Y than the outgoing 3008. 

Non-radial alloy wheel designs with rectangular gaps and two-toned blue accents additionally function on the check fashions proven within the teaser pictures. 

The distinctive wheel designs are just like these seen on the brand new 408, suggesting this might turn out to be a signature of Peugeot’s design language for upcoming electrified fashions. 

It’s anticipated that the e-3008 may even undertake Peugeot’s new signature three-claw headlights as seen on the teaser picture of the model’s upcoming EVs

The e-3008 would be the first automobile launched on the STLA Medium platform, which mum or dad firm Stellantis has beforehand confirmed will function electrical motors every with between 125kW and 330kW of energy.

Whereas Peugeot hasn’t launched powertrain specs, the mannequin is about to have as much as 700km of vary, with a selection of three powertrains together with a dual-motor all-wheel-drive possibility.

Inside the brand new 3008 would be the first instance of the Panoramic i-Cockpit, Peugeot’s newest inside design which can proliferate all through its future lineup. 

The cockpit has the identical aircraft-inspired dashboard design of present Peugeots, however with a brand new head-up show with driver devices above the steering wheel which is embedded right into a 21.0-inch curved show accessible to each driver and front-seat passenger.

On the centre console is one other split-level management part housing an i-Toggles touchscreen part for customers to navigate between infotainment setups and a small lever to manage the automated transmission, beneath which is a line of local weather controls and the digital parking brake. 

Whereas the e-3008 hasn’t been confirmed for Australia, electrified fashions such because the e-2008 and the e-Associate van are on their approach Down Underneath, suggesting that the upcoming electrical crossover may very well be on the playing cards for Peugeot Australia’s rising electrical lineup. 

Moreover, in response to Peugeot Australia, the e-208 electrical hatch is now within the last analysis levels and will arrive earlier than the tip of the 12 months.

The French model axed its turbo-diesel SUV variants earlier this 12 months to depart it with a variety of passenger automobiles and SUVs in Australia which can be all both petrol-powered or electrified.



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