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Toyota Motor Company (Toyota) has unveiled the brand new Land Cruiser “250” Sequence to the world, with the launch deliberate for the primary half of 2024 in Japan. Additionally introduced in the present day is the heavy-duty Land Cruiser “70”, which can make its return to Japan this coming winter as a daily mannequin within the vary. This can lead to all three Land Cruiser sequence once more being obtainable in Japan.
1) A car that enables folks to go wherever and in all places and return safely, developed and refined over greater than 70 years primarily based on the precise utilization conditions of world prospects
Launched initially because the Toyota BJ on August 1, 1951, the Land Cruiser sequence is now 72 years outdated. Instantly after its launch, it turned the primary car to climb to the sixth station of Mount Fuji. From that point, it has fulfilled its mission of delivering security and safety to all forms of folks in locations that may solely be reached within the Land Cruiser. Developed and refined primarily based on the precise utilization conditions of world prospects, it supplies reliability, sturdiness, and off-road efficiency that enables folks to go wherever and in all places and return safely. This idea has been handed down and developed. With cumulative gross sales of about 11.3 million models*1 in roughly 170 international locations and areas all over the world, it has supported the lives and livelihoods of individuals in all places.
*1 As of the top of June 2023. Each the cumulative numbers embody the Lexus LX and GX.
Till now, the Land Cruiser vary has been divided into three completely different sequence―the Station Wagon that at all times showcases the most recent applied sciences and has developed into the flagship mannequin (presently the 300 Sequence), the Heavy-Obligation mannequin with excellent sturdiness and off-road driving efficiency (the 70 Sequence), and the Gentle Obligation mannequin that gives ease of dealing with and luxury on an off-road base as a life-style and sensible selection for patrons (Prado).
2) 250 Sequence, again to the origin and essence of the Land Cruiser
The Gentle Obligation Sequence has tended to shift towards high-end and luxurious fashions because the generations have developed. In growing the 250 Sequence, then-President Akio Toyoda, who has the final word duty for product improvement, defined his primary method as, “The Land Cruiser needs to be a automobile that helps folks’s lives and native communities, so the Gentle Obligation mannequin should return to the true kind that prospects are in search of.” In response, the event staff outlined the idea as returning to the origin of the Land Cruiser. With the spirit of rebuilding the mannequin, they created a easy and durable car that may be trusted by prospects to meet their life-style decisions and sensible wants.
The brand new 250 Sequence is a core Land Cruiser mannequin with the identical GA-F platform because the 300 Sequence to dramatically enhance primary efficiency as an off-roader. It additionally comes with varied powertrains to realize much more highly effective driving efficiency and environmental efficiency worthy of the Land Cruiser identify. It was created in pursuit of distinctive Land Cruiser traits, incorporating inside and exterior styling that fuses conventional and trendy in a useful bundle. The goal was to create a next-generation Land Cruiser with improved ease of dealing with and luxury for each on- and off-road driving, whereas additionally delivering class-leading superior security efficiency.
Even after the 250 Sequence is launched, the Land Cruiser will proceed to evolve, whereas assembly a variety of social wants, as a reliable, dependable, and sensible selection for patrons worldwide.
Improved primary efficiency as an off-roader via adoption of the GA-F platform
With the identical GA-F platform because the 300 Sequence, the brand new 250 Sequence has dramatically improved off-road efficiency. As a dependable and sensible selection for patrons, it has improved ease of dealing with and luxury for on-road driving as properly.
- Considerably elevated rigidity50% improve in body rigidity and 30% improve in general rigidity
- Improved primary suspension performanceImproved wheel articulation, which is an indicator of off-road efficiency that describes the power of a tire to remain on the bottom
- Improved on- and off-road driving efficiency via adoption of the next programs
- Electrical energy steering (EPS)Contributes to decreased lack of steering management when driving off-road, supplies a crisper steering really feel, improves maneuverability at low speeds, and permits Lane Tracing Help
- Stabilizer Disconnect Mechanism (SDM) First use in a Toyota car. A switch-operated perform that allows the entrance stabilizer state to be modified, delivering driving efficiency and trip consolation when off-road and dealing with stability when on-road
- Improved off-road driving help via enhanced performance of the Multi-Terrain Monitor and Multi-Terrain Choose
Numerous powertrains to realize highly effective driving efficiency and environmental efficiency worthy of a Land Cruiser
The 250 Sequence inherits the Land Cruiser mission of supporting the lives and livelihoods of individuals in all places, whereas pursuing the reliability, sturdiness, and off-road efficiency that’s the DNA of the Land Cruiser. In keeping with Toyota’s carbon neutrality initiatives that take a various multi-pathway method, it additionally comes with varied powertrains, together with the primary hybrid system for a Land Cruiser. These obtain highly effective driving efficiency and environmental efficiency worthy of a Land Cruiser.
Powertrain traits
| Powertrain | Most output |
Most torque |
Positioning | Vacation spot (Deliberate) |
|---|---|---|---|---|
| T24A-FTS Gasoline 2.4-liter turbo Hybrid Direct Shift-8AT | 243 kW (330 PS) |
630 N･m |
|
North America, China |
| T24A-FTS Gasoline 2.4-liter turbo Direct Shift-8AT | 207 kW (281 PS) |
430 N･m |
|
Center East, Jap Europe, and so forth. |
| 1GD-FTV Diesel 2.8-liter turbo (48V system) Direct Shift-8AT | 150 kW (204 PS) |
500 N･m |
|
Australia, Western Europe |
| 1GD-FTV Diesel 2.8-liter turbo Direct Shift-8AT | 150 kW (204 PS) |
500 N･m |
|
Western Europe, Jap Europe, Japan, Center East, and so forth. |
| 2TR-FE 2.7-liter gasoline 6 Tremendous-ECT | 120 kW (163 PS) |
246 N･m |
|
Jap Europe, Japan, and so forth. |
* 6AT remains to be utilized in some international locations and areas
Inside and exterior styling that fuses conventional and trendy in a useful bundle
Practical bundle carries folks and cargo safely in each state of affairs
The 250 Sequence achieves good ahead visibility via a low-set cowl and instrument panel high floor, which contribute to protected on- and off-road driving. It additionally employs a low beltline to enhance visibility of street surfaces even on tough roads. Whereas dramatically enhancing off-road driving efficiency on the standard Land Cruiser wheelbase, this sequence has a shorter mirror-to-mirror width to make sure good maneuverability.
With the sturdiness of elements and straightforward repairs within the occasion of breakages, the design additionally takes customizability into consideration to permit customers to take pleasure in their Land Cruiser in their very own distinctive methods.
Prototype specs: Size 4,925 mm (+100); Width 1,980 mm (+95); Top 1,870 mm (+20); Wheelbase 2,850 mm (+60) (In comparison with the CG Prado)
Land Cruiser styling fuses conventional and trendy
In a fusion of conventional and trendy, inside and exterior styling on the 250 Sequence focuses on three key phrases: “dependable” (reliability to resist harsh utilization situations), “timeless” (timeless simplicity to stay a favourite), and “skilled” (refined useful magnificence widespread to lean skilled instruments).
Exterior styling employs horizontal strains to breed the distinctive Land Cruiser silhouette, whereas inside styling has shifted from a high-end, luxurious ambiance to the sensation of true off-road performance. Coupled with a sturdy and secure inside house, horizontal instrument panel, and swap shapes which are clear and straightforward to function in a variety of driving situations, styling contributes to improved performance even on tough roads.
Class-leading superior security efficiency
Newest Toyota Security Sense bundle
Toyota Security Sense, the most recent lively security bundle with superior and improved capabilities, is customary on all new Land Cruiser grades. The vary of detectable accidents has been expanded even additional, enabling gratifying driving with peace of thoughts.
3) Land Cruiser 70 overview
The 70 Sequence is making its return to Japan as a daily mannequin within the vary, providing unique options which have developed with the occasions.
- 2.8-liter diesel engine and 6-speed computerized transmission to ship robust driving efficiency and wonderful gasoline economic system
As an alternative of the standard gasoline-powered engine, the brand new 70 Sequence comes with an up to date 2.8-liter 1GD turbo diesel engine powertrain that boasts excellent reliability. It delivers the robust off-road efficiency solely obtainable from a high-torque, high-output diesel engine, whereas attaining a low-noise, quiet trip and improved gasoline economic system.
- Authentic ladder body for prime sturdiness and reliability, with improved on-road consolation whereas sustaining excellent off-road driving efficiency
Prototype specs: Size 4,890 mm; Width 1,870 mm; Top 1,920 mm; Wheelbase 2,730 mm
Engine 1GD-FTV Diesel 2.8-liter turbo (Most output 150 kW (204 PS) Most torque 500 N･m)
Transmission 6 Tremendous ECT
Presentation by Simon Humphries
Good morning, everybody.
The historical past of Land Cruiser, is a historical past of Toyota itself.
Let me take you again precisely 72 years, when the Land Cruiser legend was born.
It was the time of Kiichiro Toyoda, founding father of Toyota Motor Company.
The corporate was solely 14 years outdated, a disruptive “start-up” within the automotive world.
Corolla and Crown, had been nonetheless to return, and Toyota was hardly recognized outdoors Japan.
Quick ahead to in the present day, and Land Cruiser is bought in 170 international locations and areas all over the world…
Actually, Land Cruiser put Toyota on the map.
Lifelong bonds are sometimes shaped in probably the most demanding of circumstances, and our prospects have skilled the extremes of life alongside their Land Cruisers…
From prairies to deserts, from the North to the South poles, it’s protected to say, Land Cruiser has seen extra sides of life than every other car in historical past.
Mud, ice, sand, salt…
Throughout the planet there are numerous perilous roads…
At Toyota, we wish to say “the street makes the automobile”.
With Land Cruiser, “the automobile makes the street”.
These roads join communities and allow irreplaceable methods of life.
– In rural Africa, a physician rushes to a affected person via floodwaters.
– Within the Australian outback, an aged girl takes a two-day roundtrip to the closest city.
– In Antarctica, an statement staff works in a minus 45-degree blizzard…
…Certainly, one of many first automobiles to beat Antarctica was a Land Cruiser 40 Sequence.
Shifting to one of many hottest locations on earth…
the primary exports of Land Cruiser had been to the Center East within the mid-1950’s.
Due to Saudi Arabian automobile distributor Abdul Jameel, native folklore now says “Solely a Land Cruiser, or a camel, can get you over these dunes”.
But it surely was right here in Japan, in an space solely accessible on horseback, that the story started.
In 1951, on the steep volcanic slopes of Mt. Fu ji.
improvement of the first-generation Land Cruiser, the Toyota BJ, began on the request of the Japan Nationwide Police Reserve.
This feels like the right story, however in actuality, it didn’t get the job.
However like every good recruit, it got down to show itself.
and have become the primary ever car to succeed in the sixth station of Mt. Fu ji, an altitude of two,700 m.
This resilience paid off:
it obtained its first fee as a police patrol automobile, and its purpose in life turned clear, to guard livelihoods.
You see earlier than you a lot examples of Land Cruisers all through the years.
What unites them is straightforward:
their final mission is to take you wherever you’ll want to go, and at all times deliver you again.
If a Land Cruiser breaks down, it’s not only a matter of inconvenience…
It could grow to be a menace to life itself.
The worth of Land Cruiser comes down to at least one phrase…
TRUST.
The belief to place my life in your arms.
The Toyota BJ that laid that basis of belief, has a direct descendant…
the 70 sequence.
This can be a workhorse, however it has grow to be an icon…
The legend itself.
We obtained many feedback from followers on social media, pleading with us to not let it go…
“Don’t change a factor!”, they mentioned.
Effectively, we listened…
and in the present day I’m happy to disclose that we dedicated to updating the 70 to maintain that legend alive.
Seeing this refreshed Land Cruiser 70 subsequent to its ancestors, there isn’t a questioning its loyalty to its roots…
It’s proud to be uncooked and utilitarian.
Underneath the revised bodywork, we made simply the updates functionally vital:
a brand new, extra environment friendly engine and transmission…
and superior security options.
If the 70 is the essence of Land Cruiser…
then the flagship Land Cruiser 300, is the top.
However in the present day…
I wish to discuss what lies between these two worlds…
Right now is all about defining the CORE of Land Cruiser.
Land Cruiser has particular which means for our Chairman Akio Toyoda, whose grandfather first launched the car.
When it got here to growing the brand new core mannequin, his activity to us was easy… deceptively easy…
“Genten Kaiki”
Taken actually, this implies “Again to the Origin”.
He didn’t go into element…
it was as much as us to work it out.
Our rapid response was to look backwards.
Can we reinvent the bare-bones 70 Sequence?
Can we go retro?
No, that was too apparent…
He was giving us an opportunity to hit the reset button…
An opportunity to reassess the true which means and values of Land Cruiser in Toyota’s portfolio…
And an opportunity to create a car that distilled these values so they might act as a foothold to the long run.
We embraced that probability to outline the unwavering core beliefs of Land Cruiser…
and put them right into a kind that will transcend traits…
a product through which ALL our prospects might place their unconditional belief.
When everybody noticed our proposal, they had been equally unwavering:
“Let’s do it.”
Women and gents, the brand new SOUL of Land Cruiser.
So what do you suppose?
As a member of the event staff, and a long-term Land Cruiser proprietor myself, it was a dream come true!
We re-assessed each previous side of Land Cruiser for its relevance and redesigned it ground-up to embody Land Cruiser values for the trendy day.
It’s sincere.
It’s lean and agile.
It’s match for function.
Let me take you thru the 5 key areas that make this mannequin the true soul of Land Cruiser.
Primary… functionality.
On the coronary heart of that is the GA-F platform.
Reliability and sturdiness are built-in, and efficiency over tough terrain is on par with the flagship Land Cruiser 300.
This functionality is now extra sensible and accessible than ever:
That is the primary Land Cruiser to have Electrical Energy Steering, reasonably than hydraulic.
This improves ease and luxury on-road, and reduces kickback off-road.
Quantity 2… selection.
The powertrain lineup displays numerous regional necessities.
For the primary time, this features a hybrid powertrain, in a Land Cruiser.
This tried-and-tested know-how will increase gasoline effectivity, in addition to efficiency, with no comprise on sturdiness.
It was an especially tough activity, however has allowed prospects, in all corners of the world the possibility to take part within the journey towards carbon neutrality.
Quantity 3… intuitive operation.
Car management is prime to constructing belief between driver and machine.
We designed the cockpit controls to be simple to determine and function by really feel alone.
Right here we sought the experience of Dakar Rally champion Akira Miura, no stranger to driving underneath stress in excessive environments.
He informed us it’s essential that the interfaces help the motive force, with most accuracy, and minimal effort, regardless of the situations.
That brings me to quantity 4.
Magnificence is perform.
Each side of the design is predicated on the premise that magnificence comes from performance.
Proportions are calculated for maneuverability in excessive environments:
– The edges are stored slim,
the overhangs quick, the corners fastidiously sculpted.
The low belt line, slim A pillars and angular construction are designed for visibility and straightforward, correct orientation.
Clients additionally reminded us of the significance of injury mitigation and repairability.
The high-mounted headlights are designed to rise above particles – and lengthy savanna grass.
The segmented entrance bumper is designed to be simple to restore.
However the goal method to design and performance just isn’t the entire story…
Nice effort was positioned on making a subjective feeling of belief…
For instance, the wheel to physique offset imparts a sense of power and stability, giving the motive force confidence within the functionality of the car…
it has to “look” the half.
Every part has a narrative and a cause…
And eventually, quantity 5
The brand new Land Cruiser will attain much more folks…
That’s proper,
Land Cruiser is coming again to America!
So, we went again to the origin and we got here out wanting in direction of the long run.
This Genten Kaiki journey was a soul-searching train in lots of respects.
As a mobility firm, we consider that freedom in movement is a common proper.
One to be en joyed by everybody on the earth, wherever they dwell.
and the Land Cruiser improvement course of reminded us, that in lots of elements of the world, particular person mobility just isn’t a luxurious however a lifeline.
Our prospects belief in us to maintain Land Cruiser related and thriving towards the long run…
This might imply something from carbon impartial approaches…
To making sure that the Land Cruiser model is extra reasonably priced, and inside attain of much more folks all over the world…
or it might even imply exploring new approaches to mobility, that improve not solely the Land Cruiser expertise, but in addition additional folks’s freedom in movement…
Suffice it to say, there are many thrilling paths to altering the way forward for automobiles.
Kuruma no mirai wo kaete ikou.
Thanks very a lot.
SOURCE: Toyota
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