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Why Australia is a vital marketplace for Hyundai N

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Why Australia is a vital marketplace for Hyundai N

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Hyundai N was first established as a division of the South Korean carmaker in 2012, and ever because it launched its first road-going mannequin in Australia in 2018 it has been going from energy to energy.

Talking at a latest media occasion for the brand new Hyundai Ioniq 5 N, Hyundai N vice chairman Until Wartenberg mentioned Australia is a “crucial marketplace for us” the place “there’s a number of driving lovers”.

Within the 5 years Hyundai has provided its track-ready N and sporty-looking N Line fashions in Australia, the gross sales break up has grown from 1 per cent to twenty-eight.8 per cent based on June 2023 year-to-date gross sales.

Native gross sales of full-fat N fashions has grown yearly since 2020. There have been 698 Hyundai N fashions bought in 2020, 1896 examples bought in 2021, and 3899 examples bought in 2022.

This 12 months to the tip of June there have 2474 Hyundai N fashions bought, that means if the trajectory continues it may very well be one more file 12 months for Hyundai’s sportiest fashions regionally.

At present the top-selling full-fat N mannequin provided regionally is the i30 Sedan N with 1055 examples bought this 12 months till the tip of June. That is adopted by the i30 N hatch (610 gross sales), Kona N (533 gross sales), and i20 N (276 gross sales).

It’s value noting orders for each the i20 N and i30 N hatches are presently closed proper now, although Hyundai Australia chief working officer not too long ago advised CarExpert a “resolution” is coming earlier than the tip of 2023.

The outgoing Kona N is presently in runout too with no affirmation of a next-generation mannequin but.

Branching out to incorporate the sporty-looking Hyundai N Line fashions, the present top-selling N Line mannequin is the Tucson N Line with 4932 examples bought this 12 months to the tip of June.

That is adopted by the i30 N Line (1819 gross sales), i30 Sedan N Line (931 gross sales), Kona N Line (547 gross sales), plus the Sonata N Line (163 gross sales).

Australian patrons seem like fairly keen on the racy-looking Hyundai Tucson N Line, as nearly 46 per cent of native Tucson patrons are choosing the package deal.

39.5 per cent of Australian i30 Sedan patrons are choosing the full-fat i30 Sedan N, and one other 34.8 per cent are choosing the i30 Sedan N Line. This brings N and N Line variants to 74.3 per cent of complete i30 Sedan gross sales.

Whereas Hyundai hasn’t introduced an N model of its second-generation Kona, it will likely be provided in N Line trim throughout petrol and hybrid variants regionally.

The up to date Sonata N Line is because of launch regionally within the second half of 2023 and can proceed to be the one member of the native mid-sized sedan vary, and the up to date i30 Sedan N will arrive later this 12 months.

Hyundai N additionally not too long ago introduced its first electrical car (EV), the Ioniq 5 N, which is because of launch regionally within the first half of 2024.

Australian Hyundai N and N Line gross sales are as follows:

12 months N and N Line gross sales Whole Hyundai gross sales Gross sales break up (per cent)
2019 4131 86,104 5.0
2020 3800 64,807 6.0
2021 12,344 72,872 17.0
2022 20,784 73,345 28.3
2023 (June YTD) 10,866 37,707 28.8



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