BMW of North America introduced the Q1 2024 gross sales efficiency of each the BMW and MINI manufacturers within the U.S. For the BMW model, gross sales reached 84,475 automobiles within the first quarter, marking a 2.4% improve from the identical interval in 2023 when 82,466 automobiles have been offered. Sebastian Mackensen, President and CEO of BMW of North America, expressed confidence within the firm’s trajectory for the yr, citing the power of their car lineup and dedication to buyer satisfaction via their seller community.

“We’re off to begin in 2024 and assured that the standard of our automobiles and variety of our product lineup will proceed to drive our success,” stated Sebastian Mackensen, President and CEO, BMW of North America. “Not solely do we provide BMW clients the power to decide on the car and drivetrain that most accurately fits their wants, however via our nationwide seller community, we additionally guarantee a premium buyer expertise.”

By way of electrical car gross sales, BMW expanded its choices with the introduction of the BMW i5, bringing the entire to 4 totally electrical fashions accessible within the U.S. The corporate offered 10,713 electrical automobiles in Q1 2024, constituting roughly 12.7% of complete U.S. gross sales. Moreover, BMW affords 4 plug-in hybrid electrical fashions, with the BMW 550e set to affix showrooms later within the yr.

In the meantime, MINI model gross sales totaled 6,369 automobiles in Q1 2024, representing a lower of 12.6% in comparison with the identical interval final yr. This decline is attributed to a deliberate mannequin transition as MINI prepares to unveil a totally new product portfolio later in 2024. The MINI Countryman and Cooper fashions will make their debut within the subsequent few months.

Q1 2024 Q1 2023 % Whole 2024 Whole 2023 %
BMW passenger automobiles 84,475 82,466 8.2% 84,475 82,466 8.2%
BMW mild vehicles 45,774 46,695 -2% 45,774 46,695 -2%
Whole BMW 84,475 82,466 2.4% 84,475 82,466 2.4%
Whole MINI 6,369 7,284 -12.6% 6,369 7,284 -12.6%