Vogue loves a comeback story, and so can we. Yesterday, Lagardère Group introduced Coronary heart Media Group, helmed by Olivier Burlot, as the brand new licensing associate for ELLE in Malaysia. And for the primary time ever, the title shall be revealed in Bahasa Melayu. This announcement comes sizzling off the heels of ELLE Singapore’s highly-successful launch challenge fronted by Singaporean actress Chen Yixin—which bought out at Books Kinokuniya inside hours of its launch in Singapore.

Associated article: Lagardère Group Appoints Coronary heart Media Group as its new licensing associate for ELLE Singapore

“This enterprise with Coronary heart Media Group, a strong and reliable associate, will allow us to push additional the event of ELLE as a 360° model in Malaysia. I’m assured that ELLE’s common values, its distinctive standpoint on vogue, magnificence, tradition, society, and life-style, along with its highest requirements of journalism, will proceed to encourage girls in Malaysia and resonate with them,” mentioned François Coruzzi, CEO of ELLE Worldwide Licenses.

“We’re excited to deliver ELLE again to Malaysia. This title is a robust addition to our portfolio, enabling us to develop Coronary heart Media’s choices and meet the market demand for worldwide and high-quality manufacturers aimed particularly at girls,” mentioned Burlot. “We’ll create content material throughout print and digital and—by leveraging our in depth database of our viewers in Malaysia—provide loads of distinctive and fascinating occasion alternatives for our model companions.”

With the objective of manufacturing the highest-quality content material, ELLE Malaysia shall be led by a Bahasa Melayu-speaking workforce which can additional enrich its readers’ expertise with a number of daily-updated multimedia content material throughout vogue, magnificence, life-style, tradition, leisure and watches and jewelry. Powered by a various, multi-talented and dynamic workforce, ELLE Malaysia’s on-line presence will echo the model’s signature essence, providing every day information updates, opinions on the most popular subjects, how-to guides and interviews.

“ELLE Malaysia is for clever girls who like to be fashionable in each side of their life whereas being an lively participant of society,” mentioned Burlot. “We’re centered on additional scaling a multi-channel model and with high abilities, from throughout the trade, to usher within the latest chapter of this iconic model.”

The primary challenge of ELLE Malaysia is slated to launch in September 2024.

For inquiries, please contact: data@heart-media.com

This text was first seen on Elle Singapore.

For extra on the most recent publishing and enterprise reads, click on right here.