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Design Delight: Attending The First ‘Automotive Design Occasion’

Design Delight: Attending The First ‘Automotive Design Occasion’


Automotive design is a little bit of an enigma: we’ve meet dozens of probably the most extremely regarded designers through the years, however the conversations have been fleeting. The primary Automotive Design Occasion, which happened Drivers & Enterprise Membership in Munich in Might 2023, because the identify suggests, put automobile design pretty entrance and centre on the agenda and allowed the 30+ worldwide journalists (together with us!) to concentrate on designers and their tales and ever evolving roles.

Individuals included Andreas Bovensiepen (CEO, Alpina), Luc Donckerwolke (Chief Inventive Officer and President, Hyundai Group), Marcus Holzinger (CEO ELEGEND), Marc Lichte (chief designer, Audi), Andreas Mindt (chief designer, Volkswagen), Bernd Samland (CEO, Endmark), Anders Warming (chief designer, Rolls-Royce) and Professor Othmar Wickenheiser (Head of Transportation design, College of Utilized Sciences in Munich), who visited with a choose group of the design college students. The occasion was additionally supported by Honda, McLaren and ZF.

The checklist of autos current on the occasion included the Audi grandsphere idea and the heritage idea Audi ASF, the Volkswagen IS. 2all and ID. Buzz, the McLaren Artura, the Alpina B4 Gran Coupe, the upcoming Hyundai Kona, the absolutely electrical tremendous sports activities automobile ELEGEND, the trilogy of Genesis X ideas (Coupé, Speedium, Convertible) and the Genesis GV80 Coupe Idea, which was proven in Europe for the primary time. Moreover, a number of historic autos have been current for show and accessible for drives.

Through the Q&A the subject of Synthetic Intelligence was one theme which dominated. The skilled panel of designers have been sure that AI shouldn’t be one thing that will likely be not be a risk to the trade, however could be a device which may, and already is, aiding designers and aiding effectivity.

A private spotlight was seeing the Audi Grandsphere Idea along with Audi chief designer, Marc Lichte. This imposing idea debuted at IAA 2021 and aimed to be the primary non-public jet for the highway, full with full autonomy and retractable steering wheel.

We look ahead to attending the Automotive Design Occasion in coming years!




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