Home Luxury Cars Genesis to focus on AMG, BMW M with Magma efficiency sub-brand

Genesis to focus on AMG, BMW M with Magma efficiency sub-brand

Genesis to focus on AMG, BMW M with Magma efficiency sub-brand


Genesis has hinted at launching its personal efficiency sub-brand just like the Hyundai N division for years, and now one has been confirmed by the automaker. Its identify is Magma, pointing to some severely sizzling stuff coming down the pipeline.

Genesis mentioned it plans to launch a high-performance Magma model of each mannequin in its lineup, and to offer a style of what is to return, the automaker on Monday revealed the GV60 Magma idea.

The idea, which has been confirmed for manufacturing, advantages from upgrades to its chassis, cooling, thermodynamics, and sure its horsepower. It is notably wider than the common GV60 electrical compact crossover, and in addition sits decrease. A number of aerodynamic components may also be seen on the idea, together with a definite rear wing.

On the entrance sits a brand new fascia with extra intakes to assist cool the brakes, in addition to the powertrain, which options an upgraded battery and motors that possible ship extra energy than the inventory GV60 that presently tops out at 483 hp. There’s additionally no lacking the titanium-colored 21-inch wheels with built-in aero discs that Genesis mentioned additionally assist cool the brakes.

For the inside, the designers added bucket seats with body-colored seatbacks and suede and leather-based upholstery, plus accent stitching.

Genesis Magma concepts

Genesis Magma ideas

In keeping with Genesis, Magma fashions will intention to ship high-performance however not at the price of consolation or aesthetics. The automaker additionally mentioned Belgian racing legend Jacky Ickx, a winner of a number of Components 1 and endurance races, together with the 24 Hours of Le Mans, will present enter throughout growth of future Magma fashions. He turned a Genesis model companion in February.

The GV60 Magma idea makes its formal debut on the 2024 New York auto present, which begins on Wednesday for media. It is going to be offered alongside three earlier ideas that Genesis mentioned had been developed by the Magma division. These embrace the GV80 Coupe idea from final 12 months’s New York auto present, which debuted the brand new orange paint end that seems destined to be the signature shade of the Magma sub-brand.

The opposite ideas embrace the X Gran Berlinetta Imaginative and prescient Gran Turismo idea that was proven throughout final 12 months’s Gran Turismo World Collection World Finals in Barcelona, Spain, and probably previews a hybrid powertrain which may be unique to Magma autos.

The third idea, a G80 Magma Particular, will likely be a brand new design. Genesis mentioned it previews a high-performance model of the G80 sedan that will likely be supplied completely in West Asia at some future date.

Genesis will even use the the New York auto present to current the Neolun idea, which can be a preview of the automaker’s upcoming full-size SUV.



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