Home Automotive Halfords strikes at franchised networks with ‘Supplier Or No Supplier’ advertising marketing campaign

Halfords strikes at franchised networks with ‘Supplier Or No Supplier’ advertising marketing campaign

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Halfords strikes at franchised networks with ‘Supplier Or No Supplier’ advertising marketing campaign

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Biking and motoring chain Halfords is telling motorists they could be paying “over the percentages for repairs” and they need to use its companies with no worry of affecting their automotive’s producer guarantee.

In a direct assault on franchised dealerships Halfords has launched a advertising marketing campaign referred to as Supplier or No Supplier, and is highlighting that cheaper repairs with producer verified components that don’t affect warranties can be found.

Chief government Graham Stapleford stated: “We’re persevering with to do the whole lot that we will to assist our clients by the cost-of-living disaster and are decided to supply them unrivalled worth. As an illustration, our analysis exhibits that motorists who use producers’ franchised dealerships pays over 50% extra for repairs in contrast with Halfords.

“With the common value of automotive possession pushing £300 a month, the very last thing exhausting pressed motorists want, is to pay over the percentages for repairs.

“That’s why we’re launching a marketing campaign referred to as Supplier or No Supplier, designed to lift motorists’ consciousness of the selection and price financial savings accessible to them for servicing and repairs, and that any work carried out by Halfords won’t have an effect on their producer guarantee.”

The group can be enabling clients in its garages to pay for his or her repairs with a 15% pay now and the remainder in 2024, curiosity free, by Cost Help.

In a buying and selling replace final week Stapleford (pictured above) revealed that 75% of Halfords complete gross sales now comes from its motoring division and it’s progressing its long-term plan “to turn out to be a one-stop-shop for motoring possession”.

Revenues at Halfords Autocentres rose 16.6% year-on-year and, following its acquisitions of Common Tyre and Autocare, Nationwide Tyres and Autocare and Lodge Tyre, the industrial fleet service enterprise has received a major nationwide contract with Yodel to take care of its van and truck fleet.

He stated its motoring loyalty membership has now reached 2.5 million members, and its knowledge exhibits these store extra often and spend greater than non membership members.

At the moment it affords membership premium members a free MOT check and reductions.

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