Automobili Lamborghini has introduced it’s getting into a multi-year settlement with software program firm Zynga Inc., to make CSR Racing (CSR) an official accomplice of Lamborghini Squadra Corse because it embarks on its first season within the high lessons of each the FIA World Endurance Championship (WEC) and IMSA WeatherTech SportsCar Championship. Developed by NaturalMotion, a subsidiary of Zynga Inc., CSR2 is a customizable and immersive free-to-play cellular racing recreation franchise – created in 2012 – and can function, amongst many Lamborghini fashions, the Lamborghini SC63 LMDh prototype, which can race within the Hypercar and Grand Tourer Prototype (GTP) lessons of FIA WEC and IMSA respectively in 2024.
The mutual partnership between Zynga Inc. and Lamborghini Squadra Corse additionally signifies that the SC63 and Lamborghini Iron Lynx drivers will likely be licensed to the CSR 2 recreation, giving customers the possibility to race life-like variations of the LMDh prototypes that can compete in standout endurance occasions such because the Daytona 24 Hours and the 24 Hours of Le Mans. Moreover, the CSR 2 branding will likely be current on the Lamborghini Iron Lynx vehicles, driver overalls, and workforce uniforms all through the 2024 racing season and past.
Concerning the announcement, Automobili Lamborghini Advertising Director Christian Mastro mentioned: “We’re thrilled to broaden our long-term partnership with CSR Racing, given Zynga’s place as a world participant on the forefront of the gaming world. CSR 2 embodies world-class excellence, flawless design, and detailed execution, and we’re assured that this can permit us to enlarge our regularly increasing fanbase as we embark on probably the most thrilling 12 months within the historical past of Lamborghini Squadra Corse. We belief that the Lamborghini SC63 will likely be an vital mannequin of CSR2, following on from the success of a few of our most well-known tremendous sports activities vehicles such because the Aventador and Huracán. Because of the SC63, we’ve got the distinctive alternative to offer players worldwide the possibility to compete with our brand-new racing prototype.”
Julian Widdows, Senior Vice President of Racing at NaturalMotion, added: “We’re excited to have fun Automobili Lamborghini’s entry into the Hypercar and GTP class racing with CSR Racing’s first official, multi-year partnership encompassing each in-game and real-world activations with a top-tier automotive model. Racing followers internationally can now merge their ardour for racing video games with their love for the game as they cheer on Lamborghini Squadra Corse on the observe whereas racing the identical automobile in CSR Racing 2.”