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Friday, February 23, 2024

Pentagon enjoys early BYD success, plans for larger presence


Pentagon Motor Group is having fun with important early gross sales success with Chinese language producer BYD having already bought 60 automobiles within the first full month of operations.

Matched by a fourfold rise in on-line enquiries by means of its Lincoln dealership web site, the enterprise is now taking a look at its different places to increase the BYD providing.

The Chinese language producer joined the dealership’s model line-up at its Motor Village web site on Tritton Street in Lincoln in December, becoming a member of Vauxhall, Peugeot, Mazda, and shortly Renault and Dacia.

David Peel, managing director of Pentagon, a core a part of Motus Group (UK), stated: “It’s an encouraging begin: BYD is the latest Chinese language model getting into the UK and European market, and it does so having just lately been judged the most important world EV producer, taking excessive spot from Tesla – no imply feat!”

“I went to the Munich Motor Present final yr, particularly to analysis BYD, and got here away very impressed. They have been the celebs of the present for many individuals I talked to, having invested in securing a serious presence. Their automobile platform is versatile, producing a wide range of fashions throughout totally different segments, and the preliminary UK providing at our Lincoln centre includes the Atto 3, Dolphin and Seal. Nice wanting high quality merchandise designed with UK shoppers in thoughts.”

The arrival of BYD has already added an extra 5 jobs at Tritton Street the place all admin, gross sales, service and components actions for the brand new arrival is being dealt with. The enterprise sees the addition of BYD as not solely a really important gross sales platform in its personal proper, but additionally an interest-trigger to drive further footfall and new prospects to the multi-brand web site.

BYD has established itself at 27 retailers on the finish of 2023, and plans as much as 50 extra dealerships within the first half of 2024. The corporate additionally just lately introduced it would open its first European manufacturing facility in Szeged, Hungary.

Pentagon Group model director Rob Schofield, who additionally oversees Vauxhall, KIA, Renault, DACIA, Mazda and FIAT Skilled manufacturers for Pentagon, added: “Doubtless, we’ll have a look at our different places which we hope would possibly provide BYD the fashionable skilled dealership websites it’s searching for. For us, the arrival of BYD at our Pentagon Motor Village web site in Lincoln permits us to work not solely with retail prospects, but additionally our many main fleet shoppers, quite a few whom are already eager to become involved with these new automobiles.”

Throughout its robust Midlands/Northern footprint, Pentagon Motor Group now has 64 franchise factors throughout 31 places, masking each passenger automobiles and lightweight industrial automobiles with 18 manufacturers.

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