Bentley Motors achieved its third-best-ever 12 months in 2023 with world gross sales of 13,560 luxurious vehicles. Though an 11 p.c lower on 2022, Bentley’s best-ever end result, curiosity in luxurious personalization reached greater ranges than earlier than. Round three-quarters of shoppers went past the 46 billion configurations accessible from the usual choices vary so as to add bespoke content material from Bentley’s Mulliner division, representing a 43 p.c rise over 2022, indicating the will for really distinctive exclusivity within the luxurious business.

Clients have been additionally more and more interested in greater income fashions resembling Azure, S, and Velocity, the combo of which reached 70 p.c up from 30 p.c in 2022. The Bentayga Prolonged Wheelbase additionally exceeded expectations reaching greater than a 3rd of the corporate’s SUV orders in its first full 12 months on sale. Bentley’s vary of hybrid automobiles remained well-liked, with the UK being the main market with one in 4 Flying Spur and Bentayga prospects selecting the hybrid possibility.

Taking a look at regional efficiency, tough market situations endured, and though there was constructive development in Asia Pacific (5 p.c up) and the Center East, India, and Africa (2 p.c up), key markets resembling China and the UK declined by 18 p.c in each instances. The development for SUV shopping for continued as Bentayga remained Bentley’s primary mannequin, accounting for 44 p.c of complete gross sales and reinforcing its place as probably the most profitable luxurious SUV on the earth. Moreover, constant attraction continued for the Continental GT and GT Convertible, accounting for practically a 3rd of gross sales, 31 p.c, with the Flying Spur, the world’s most interesting luxurious four-door grand tourer, reaching 25 p.c of complete gross sales.

Despite difficult situations in key areas all over the world, the Americas maintained its place because the biggest-selling world market. Curiously, Bentley’s residence market within the UK is now the primary promoting area for hybrid fashions by proportion, with 27 p.c of gross sales in 2023 chosen as a hybrid possibility.

Commenting on the worldwide gross sales outcomes, Adrian Hallmark, Chairman and CEO of Bentley Motors, mentioned: “The luxurious market was not immune from the difficult market situations seen all over the world within the second half of 2023 and regardless of this, we have been in a position to ship our third highest retail place in historical past and enter 2024 with a powerful order financial institution. Constructing on this, our high quality of gross sales was a lot larger, with vital will increase in our greater worth derivatives, and a big development in demand for bespoke personalization. We stay cautiously optimistic for the 12 months forward, with a continued strong world demand by market and mannequin, excessive ranges of curiosity in our hybrid fashions and with extra to comply with this 12 months.”