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SMMT: Extra motorists go inexperienced however gray continues to be the color of selection


Britain’s drivers cemented their choice for monochrome vehicles as gray topped the brand new automotive color chart for the sixth 12 months in a row, in response to the newest figures revealed immediately by the Society of Motor Producers and Merchants (SMMT)

Britain’s drivers cemented their choice for monochrome vehicles as gray topped the brand new automotive color chart for the sixth 12 months in a row, in response to the newest figures revealed immediately by the Society of Motor Producers and Merchants (SMMT). Boasting a market share of greater than 1 / 4 (26.8%), greater than half 1,000,000 (509,194) gray vehicles had been registered in 2023, with volumes rising 22.6% as the brand new automotive market loved its greatest 12 months because the pandemic.1

Finishing the rostrum, black and white held second and third place, additionally for the sixth consecutive 12 months, and recorded their greatest volumes since 2019. Nearly two thirds (63.5%) of all new vehicles becoming a member of UK roads in 2023 had been decked in monochrome, whereas blue rose 10.9% to take fourth place and purple remained in fifth – though it additionally recorded its lowest market share since 2005 and has seen its recognition steadily decline since 2019.2

Whereas Britain clearly has a choice for monochrome vehicles, drivers decided to stamp their model on their motor had been in a position to select from quite a lot of color variations, with maroon, pink and cream remaining on the area of interest finish of the color palette – comprising simply 604 registrations mixed. Orange, bronze, turquoise and brown fell in recognition in contrast with 2023 volumes.3

Inexperienced, nonetheless, skilled a comeback, reaching its highest quantity since 2005 at 53,426 models and a market share of two.8%, the very best since 2004.4 Whereas the color might have environmentally pleasant associations, ‘zero emission vehicles’ reaching Britain’s roads in report numbers final 12 months adopted the identical gray color pattern as their inside combustion engine counterparts.

Gray additionally remained the preferred selection throughout nearly all of segments, together with the three bestsellers – supermini, twin function and decrease medium. Three segments went in opposition to the grain, with black the favoured shade amongst government vehicles and luxurious saloons, and white showing because the best choice for the multi-purpose section.

Fleets, which drove funding within the new automotive market in 2023, additionally favoured monochrome, with gray making up greater than 1 / 4 (26.9%) of all registrations.5 Personal gross sales noticed extra variation, brightening up roads as they had been marginally extra more likely to go for a inexperienced or yellow tint over fleets, with 29,919 and 6,964 models registered respectively.

The British areas had been unanimous in choice for gray, with white rating because the second hottest within the Channel Islands, Northern Eire and Scotland. Black was the second hottest in England, Wales and the Isle of Man.

Strathclyde proved the very best place to play the ‘yellow automotive’ recreation, rating essentially the most registrations of the intense shade, with 677 offered within the space and, whereas orange wasn’t fairly the brand new black in Cheshire, drivers there registered essentially the most vehicles on this color of any county, at 1,140 models.6 Berkshire was dwelling to multiple in 10 of pink vehicles registered (22 models) and was additionally the highest spot for purple motors at 8,034 models. Drivers in Better London snapped up extra inexperienced vehicles than another county (3,650).

SMMT Chief Govt, Mike Hawes, stated,

2023 was a bumper 12 months for the British new automotive market, as patrons continued to gravitate in direction of acquainted monochrome hues for an additional 12 months – whilst ever extra motorists embrace new applied sciences. Automotive producers have diligently expanded their choices, with an enormous choice of color choices out there throughout a whole lot of fashions and hundreds of specification choices. The intensive selection permits drivers flexibility in selecting a tint that embodies their individuality and magnificence.

1 Gray vehicles registered in 2022: 415,199 models; New automotive registrations, full 12 months 2023: 1,903,054
2 Crimson market share, 2005: 7.3%
3 Orange vehicles registered in 2023: 16,677 models
4 Inexperienced automotive market share 2004: 4.6%; Inexperienced automotive market quantity 2005: 61,453
5 Gray fleet automotive registrations in 2023: 280,480 models
6 Black was the second hottest automotive color in Cheshire, with 23,529 registrations

SOURCE: SMMT

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