Final 12 months, Proton achieved its finest gross sales efficiency since 2012 with 154,611 models, a fifth consecutive 12 months of growth. With that, Proton Commerce (PC) benefitted from the expansion in gross sales and the financing arm achieved a report variety of mortgage disbursements.
A collaboration between Proton Edar and CIMB Financial institution, Proton Commerce supplies financing options for Proton patrons. In 2023, Proton Commerce prolonged 27,288 loans, the best since PC’s institution. Notably, eight out of 12 months noticed greater than 2,000 disbursements – March 2023’s 2,934 loans was an all-time month-to-month excessive as a result of Penjana SST rush.
“Trying on the Proton financing enterprise panorama, our annual market share has demonstrated a gradual upward trajectory, progressively advancing from 9% in 2018 to a powerful 18% by the top of 2023, marking the best market share we’ve got achieved to date. In January and March 2023, our market place was noteworthy, positioning ourselves because the second-largest entity by way of market share throughout this era,” mentioned Mooi Fi Phang, CEO of Proton Commerce.
Going deeper, PC was the lead financier for the Saga, the best-selling mannequin in Proton’s vary. Since This autumn 2021, the corporate has persistently held the lead place for the mannequin, and in 2023, 61% of complete mortgage disbursements had been for the entry-level sedan.
“The corporate’s development momentum was set in 2022 regardless of the preliminary challenges confronted by Proton within the early a part of the 12 months. Proton Commerce demonstrated resilience, staging a restoration to set a brand new report in disbursements in 2022 and this echoed all through 2023 with a development price of 21%,” Mooi mentioned.
This 12 months is PC’s twentieth anniversary and the corporate is aiming to be the highest financier for Proton. “Proton Commerce aspires to ascend to the place of the foremost Proton financier. Along with honouring the rate of interest supplied on the time of approval, we can even supply aggressive finance packages for Proton’s latest fashions such because the X90 and S70 whereas additionally reaching out to EV clients who’re to buy the sensible #1,” Mooi mentioned.
“With our fixed-rate financing, clients can relaxation assured of constant month-to-month funds, offering ease to these awaiting their Proton autos and facilitating higher price range administration,” he added.
Seeking to promote your automobile? Promote it with myTukar.