The 96th Academy Awards ceremony concluded amid international fanfare. Whereas many well-established names led the Oscar nominations, it was the brand new era of Hollywood actors and actresses who stole the present on the Awards’ purple carpet, ushering in a brand new period of sartorial glamour. Alongside Rolex, the Academy Awards proves that it’s not solely a trademark in celebrating the very best in cinema however can also be a convergence of favor and inventive expression, highlighting the equal pleasure occurring behind the scenes as there was onstage.

Celebrating Cinematic Excellence

For the eighth consecutive 12 months, Rolex was the Proud Sponsor of the Oscars ceremony, highlighting inventive inspiration and creative emotion whereas celebrating technical prowess and the work that goes into the making of a movie. Televised reside in additional than 200 nations worldwide, the annual occasion not solely celebrates the very best of cinema however performs a component in shaping the panorama of cinema worldwide, yearly. The awards ceremony is the final word recognition by one’s friends on the planet of cinema. As Rolex places it, “Cinema is without delay an artwork, a science, and an business, and the Oscars ceremony shines a light-weight on each one in all its sides.”

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Rolex Hosts Oscar Greenroom

Rolex as soon as once more welcomed Hollywood’s elite to its curated antechamber on the 96th Academy Awards ceremony in Hollywood’s Dolby Theater. A longtime sponsor of the Oscars’ ceremony, Rolex’s Greenroom was an immersive expertise designed with unique decor and furnishings the place nominees and presenters collect earlier than and after stepping onto the stage. This 12 months noticed the design of the Greenroom shine a highlight on the vegetal world.

The Greenroom pushed the aspect of “inexperienced” to the forefront with a illustration of a fragile vegetal setting, utilizing the picture of followers as inspiration. The Greenroom’s idea integrates important components from nature like natural constructions and chlorophyll to have a good time the concord of lush flora by the lens of the chromatic universe.

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The Greenroom additionally displayed the Oyster Perpetual Day-Date 40 in 18 ct Everose gold with a slate ombré dial. Rolex shares, “The shapes inside this vegetal universe recall particulars such because the fluting on watch bezels and the brushed steel surfaces of watch dials, transmitting their luminous vibrations. A watch of nice status, the Day-Date has solely ever been comprised of valuable metals and is immediately recognisable, partially due to its emblematic President bracelet.”

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Rolex and Hollywood

The Governors Awards marks the start of the Oscars season, honouring the very best in cinema, and is offered in recognition of a lifetime of exceptional achievements.

2017 was the 12 months Rolex conceptualised its partnership with the Academy of Movement Image Arts and Sciences — the movie business’s highest authority. Rolex turned the Unique Watch of the Academy, the Proud Sponsor of the Oscars and the Unique Sponsor of the Governors Awards. Rolex can also be a Founding Supporter and the Official Watch of the Academy Museum of Movement Footage.

The connection between Rolex and the Oscars showcases the pursuit of excellence and information, the conservation of the artwork, and the rise of latest expertise. The long-term partnership underscores the convergence of the values to have a good time all points of the movie business, preserving its legacy for future generations, spark inspiration, and join international audiences by their ardour for cinema.

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