Home Luxury Cars SUTL Group CEO Arthur Tay Proves Why He is the ‘Marina King’

SUTL Group CEO Arthur Tay Proves Why He is the ‘Marina King’

SUTL Group CEO Arthur Tay Proves Why He is the ‘Marina King’


Arthur Tay, Chairman and CEO, SUTL Group

Wanting again, what was the response to the primary Singapore Yachting Pageant in April 2023, which ONE°15 Marina Sentosa Cove hosted following a four-year break from boat exhibits in Singapore?

The turnout for the four-day occasion was optimistic, with greater than 9,500 guests in attendance. A complete of fifty boats have been showcased, with 54 exhibitors taking part. The high-tech water toys proved to be a serious attraction, with quite a few adventurous attendees making an attempt out the electrical surfboards, whereas others loved drinks and enjoyable on the floating lounge. The second version shall be held from April 25-28, 2024.

As proprietor of the ONE°15 Marina model, why did SUTL resolve to amass the Singapore Yachting Pageant?

Since 2011, ONE°15 Marina has persistently been the popular venue for yacht exhibitions in Singapore. The success of those occasions has been propelled by the marina’s status, experience and hospitality.

Tay with Thien Kwee Eng, CEO of Sentosa Growth Company, and Wade Pearce of SG Marine Information ultimately yr’s Singapore Yachting Pageant

This synergy between the venue and the occasion has develop into so evident that it’s a pure development for the marina to imagine possession of the Singapore Yachting Pageant underneath the ONE15 Occasions Administration entity, guiding the present’s steady development and improvement.

When it comes to participation, the occasion is now managed by ONE°15 Marina’s in-house staff, making certain a dedication to high quality and excessive requirements. Our intention is to boost the pageant expertise and introduce Singaporeans and our neighbouring communities to the yachting life-style and tradition, since extra individuals are more and more embracing boating and interesting in day journeys on the water.

ONE°15’s imaginative and prescient is to be greater than only a marina model. The model goals to ship an unrivalled waterfront life-style. I consider the Singapore Yachting Pageant gives us with the right platform to ship this expertise, not solely to our members however to the broader neighborhood within the waterfront expertise.

The Singapore Yachting Pageant has been acquired by ONE15 Occasions Administration

Taking possession of the occasion provides us full management over its curation, enabling us to make changes that improve the product to align with the altering calls for of the meant demographic.

Are you able to clarify the distinction between the Singapore Yachting Pageant and different boat exhibits ONE°15 Marina has hosted prior to now?

In distinction to different boat exhibits that have been targeted on luxurious, superyachts, trend and high-end manufacturers, the Singapore Yachting Pageant acknowledges the various pursuits throughout the boating neighborhood. The occasion promotes the yachting life-style, showcasing the most recent water toys and devices, and boats starting from 10-60m.

The show has expanded to cater to first-time boat consumers and supply ancillary yachting tools equivalent to tenders, toys and leisure actions. Moreover, the pageant enhances customer experiences with an experiential zone that includes water toy demonstrations, trials and sea trials aboard constitution vessels.

This yr’s occasion will embody a brand new ‘pageant market’, plus water toys and automobiles

For the reason that pandemic, there was a renewed emphasis on psychological well-being and high quality household time. As such, the brand new pageant part goals to create a extra inclusive and family-friendly environment.

How will the 2024 occasion differ from final yr’s version?

We’ve considerably expanded the footprint of the occasion. In 2023, the occasion was targeted purely on the on-water actions. Following the success of the primary version, we determined to take a position additional into the occasion by activating the land space surrounding the marina.

We’re delighted to introduce a brand new idea at this yr’s occasion: a pageant market that options upscale pop-up alfresco stalls providing artisan crafts, meals, drinks and family-friendly actions. The pageant market will improve the occasion’s festivities and environment.

This yr’s occasion might function about 70 yachts

It encompasses a broad viewers, together with meals and life-style distributors, yacht lovers, consumers and sellers, together with guests in search of to immerse themselves within the yachting life-style.

For this yr’s Singapore Yachting Pageant, we’ve additionally partnered with ICOMIA to ship a two-day convention forward of the present, from April 23-24. Darren Vaux, the President of ICOMIA, will share ICOMIA’s landmark analysis on decreasing carbon emissions within the leisure marine trade. The Yacht Model Awards will then be held on the Wednesday night, April 24.

What are your ideas on the primary two editions of the Blue Water EduFest, your brainchild?

It’s designed to be instructional and galvanizing, serving as a wake-up name for everybody to recognise the urgent want to guard our valuable marine ecosystem and fight local weather change by altering our mindset and life-style. The occasion has undeniably met its said targets, and it’s crucial to maintain the momentum in disseminating its message, elevating additional consciousness, and catalysing change.

Tay’s brainchild, the Blue Water EduFest consists of The Ocean Collective seminar

What has been the response to ONE°15 Marina Sentosa Cove because it accomplished its US$5 million improve and reconfiguration in 2021?

Following the reconfiguration, we have been accredited by the Marina Industries Affiliation as a superyacht-ready marina and are receiving extra superyachts to Singapore. The marina can accommodate yachts of as much as 220ft, as we’ve a 40m-wide channel that facilitates the graceful manoeuvring of bigger vessels throughout the marina.

Moreover, we’ve upgraded our pedestals to satisfy the facility necessities of superyachts, enhanced the velocity of our Wi-Fi connection and improved superyacht privileges, whereas the brand new superyacht berths present extra handy entry to the clubhouse.

The optimistic suggestions from our returning clients serves as a robust testomony to the notable enhancements made to the marina by way of the reconfiguration.

The Blue Water EduFest concludes with the ONE°15 Clear Up

How have the numbers of visiting and resident superyachts modified since 2021, which was nonetheless within the coronary heart of the post-Covid period with restricted sea journey between international locations?

The numbers of visiting and resident superyachts have seen a big change since 2021 because of numerous causes. These embody new purchases by high-end homeowners in search of everlasting berthing right here, as a secure base for journey within the area and spending extra time with their household teams.

There have been additionally vessels that sometimes journey throughout a number of areas and determined to discover a secure location as a short-term base of operation, till the remainder of the international locations opened after Covid.

We additionally welcomed vessels that weathered the Covid interval in distant areas, however couldn’t full many points of their annual upkeep. As soon as they may journey freely, they got here to the marina till that they had a possibility to ebook right into a shipyard in Singapore.

ONE°15 Marina Sentosa Cove accomplished a US$5 million improve in 2021

These components might have affected the numbers of visiting and resident superyachts in several methods and to various levels, relying on the precise area and circumstances. Detailed information and evaluation from trade reviews present a extra complete understanding of the impression of those components on superyacht exercise.

As ONE°15 Marina exercise is just a small a part of SUTL Group, what are the opposite major companies wherein you use?

On the personal firm entrance, SUTL began as a ship chandelling and distribution enterprise in 1968, and has developed right into a profitable enterprise with a presence in 18 markets in Asia-Pacific. Quick-moving shopper items stay a core pillar of the SUTL Group, which represents over 50 international manufacturers and distributes an array of shopper and family items, alcohol and tobacco. For over 25 years, we’ve additionally co-owned the KFC restaurant chain in Vietnam, the place it now has over 180 shops.

ONE°15 Marina Sentosa Cove was inaugurated in 2007, a yr after the primary residences on Sentosa Cove opened

SUTL had by no means been concerned in marinas earlier than Sentosa Cove. Has the marina achieved what you hoped it could earlier than it was launched in 2007, a yr after Sentosa Cove’s first residence opened?

It has definitely exceeded my expectations. Seventeen years in the past, we ventured into opening a marina in Singapore the place such amenities have been scarce and unfamiliar. Via devoted efforts, we’ve efficiently established ONE°15 Marina as Asia’s premier marina. I take nice satisfaction in seeing our staff flourish and sustaining the model’s fairness and fame, propelling it to new heights of success.

On that notice, how has ONE°15 Marina benefited from and contributed to Sentosa’s fame as certainly one of Asia’s premier resort locations, with Resorts World Sentosa opening in 2010?

ONE°15 Marina is privileged to occupy a serene and picturesque space of Sentosa Cove, near Lazarus Island, St John’s Island and Sisters’ Islands, which enormously enhances our constitution enterprise. Equally, it enriches Sentosa’s enchantment by permitting guests to constitution a ship and bask in a leisurely cruise round Singapore’s waters, having fun with the solar, sand, and sea!

The Blue Water EduFest clear up consists of seashores

How intently does SUTL work with the federal government, Sentosa Growth Company and Sentosa Cove Resort Administration (SCRM)?

We work along with our landlord to execute promotional campaigns, organise signature occasions, and implement inexperienced initiatives. ONE°15 Marina actively contributes to the Sentosa Carbon Impartial Community’s goal of reaching carbon neutrality by 2030.

As well as, ONE°15 Marina enhances Sentosa’s points of interest, providing vital worth and complementing the idyllic waterfront and upscale residential enclave of Sentosa Cove, with its vibrant yachting life-style.

Situated simply 8nm south of Singapore, ONE°15 Marina Nirup Island in Indonesia opened final yr. What amenities can guests get pleasure from there now?

The present facilities embody a marina with 44 berths, a clubhouse, all-day restaurant, swimming pool, sea sports activities amenities, showers and laundry facilities.

ONE°15 Marina Nirup Island had a gap ceremony in July 2023 and at present presents 44 berths, a clubhouse, restaurant, pool and water sports activities

There’s additionally a ferry terminal adjoining to our marina and a CIQ (customs, immigration and quarantine) facility. Nirup Island has already garnered appreciable consideration amongst each Singaporeans and Indonesians as a vacation and wedding ceremony vacation spot.

Future amenities embody a Westin-operated resort and villas, eating places and bars, in addition to frequent ferries to and from the island. The marina is at present on the smooth opening stage and can solely be absolutely operational when the Westin resort and villas are opened, with extra actions launched.


This text was first seen on yachtstyle.co

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