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Thriller truck from Mexico.
Given its alphanumeric moniker, one may suppose that the F-150 could be straightforward to retail in a number of markets with little consideration for native cultural biases. Seems, Ford’s half-ton pickup was a troublesome promote south of the border, and {that a} title change was, the truth is, referred to as for.
Ford pickup-truck information and evaluations
What’s the F-150 Lobo?
Starting for 1997, Ford break up the Mexican F-150 pickup-truck lineup into two distinct fashions. Industrial and work vehicles remained F-150, whereas higher-end variants have been redubbed Lobo. Taking a look at 2023 Mexican-market choices, the F-150 is obtainable solely in a single XL trim degree. The Lobo, nevertheless, is obtainable in XLT, Lariat, Tremor, Tremor Excessive, and Platinum trims. Additionally provided is the hybrid Lobo Restricted HEV.
Appears Mexican truck consumers don’t wish to affiliate their every day drivers with robust work vehicles in the identical manner American pickup intenders do.
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Word that, along with Canada and Mexico, the Ford F-150 is exported to greater than 30 nations, although not all the time in vital quantity. Close to as we are able to inform, the Lobo title is generally restricted to make use of in Mexico.
The Lobo story ought to finish right here, nevertheless there’s a robust chance that the title could also be borrowed from Mexican and utilized to a brand new American-market F-150 trim degree.
Per the US Patent and Trademark Workplace, Ford has filed trademark purposes for 3 new F-150 variant names: Flash, Lobo, and Thunder. That stated, whereas Ford has moved to guard these names, there’s no warranty that the corporate will really use them. Nonetheless, there may be good cause for Ford to place the Lobo badge into motion.
For years, Ford had utilized the Lightning moniker to sporty and efficiency variants of the F-150. Nonetheless for 2022, the Lightning badge was utilized to the battery-electric model of the F-150. Now that the F-150 Lightning title has be reassigned, Ford is rumored to be utilizing the Lobo title for a coming sporty F-150, and as early as 2024.
Anticipate the Lobo—or regardless of the sporty F-150 variant is known as—to characteristic a lowered experience top, a performance-tuned suspension, and to be powered by both the F-150’s 5.0-liter “Coyote” V8, or 3.5-liter turbocharged “EcoBoost” V6. We anticipate the Lobo to be provided solely in SuperCab guise.
Given the depth with which the Lobo rumors are pumping by means of the Web, it appears seemingly that Ford will likely be providing one thing named Lobo, even when it isn’t a sport truck. Practically as attention-grabbing, we wish to know what Ford plans to do with the Flash and Thunder names it registered.
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What’s the F-150 Lobo?
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